Hyperlocal Strategy & Playbook Lead

T-Mobile; Indiana; Remote; USD 112.000 - 203.000; Vollzeit

Zusammenfassung

T-Mobile is seeking a Hyperlocal Playbook Sr Mgr to define market archetypes and winning plays for fiber markets, and to develop a living playbook guiding field teams. The role blends data insight with strategic execution, partnering with analysts to translate findings into actionable field recommendations.

The position emphasizes field enablement, cross-functional collaboration, and regular playbook updates to reflect market learnings and performance insights.

Qualifikationen

• Bachelor's degree and 7 years of related work experience.
• 6+ years in marketing strategy, field marketing, or GTM strategy.
• Strong written communication and ability to translate data into direction.

Aufgaben

• Define market archetypes and winning plays for fiber markets.
• Build and refine the hyperlocal playbook as a living document.
• Partner with analysts to translate data into tactical recommendations.
• Enable field teams with clear standards and cadence for updates.

Kenntnisse

Analytics mindset

Market strategy

Cross-functional collaboration

Ausbildung

Bachelor's degree

6+ years in marketing strategy

Jobbeschreibung

T-Mobile is seeking a Hyperlocal Playbook Sr Mgr to define market archetypes and winning plays for fiber markets, and to develop a living playbook guiding field teams. The role blends data insight with strategic execution, partnering with analysts to translate findings into actionable field recommendations.

The position emphasizes field enablement, cross-functional collaboration, and regular playbook updates to reflect market learnings and performance insights.