Senior Hyperlocal Strategy & Playbook Lead

T-MOBILE USA, Inc.; Colorado; Remote; USD 112,000 - 203,000; Full time

Job summary

T-Mobile USA, Inc. is seeking a Sr Mgr for Hyperlocal Playbook to shape field strategy for T-Mobile Fiber. You will define archetypes, craft winning plays, and ensure the playbook remains current with market evolution—bridging data insights with actionable field guidance.

The role integrates analytics with field execution, setting standards and enabling teams across markets to implement targeted campaigns and timely tactics.

Qualifications

• Bachelor's degree and 7 years of related work experience.
• Experience in marketing strategy, field marketing, or GTM strategy.
• Ability to translate data into strategic direction and playbooks.

Responsibilities

• Define and maintain market archetype framework.
• Build and refine winning plays for each archetype.
• Define conditions of success and classification criteria.
• Own and update the hyperlocal playbook as a living document.
• Translate analytics into field-ready playbook updates.

Skills

Analytical

Playbooks & frameworks

GTM strategy

Cross-functional collaboration

Hyperlocal marketing

Education

Bachelor's degree

Job description

T-Mobile USA, Inc. is seeking a Sr Mgr for Hyperlocal Playbook to shape field strategy for T-Mobile Fiber. You will define archetypes, craft winning plays, and ensure the playbook remains current with market evolution—bridging data insights with actionable field guidance.

The role integrates analytics with field execution, setting standards and enabling teams across markets to implement targeted campaigns and timely tactics.