Senior Hyperlocal Strategy & Playbook Lead - Remote

T-Mobile; Bellevue (WA); Remote; USD 112,000 - 203,000; Full time

Benefits offered by this job

Annual bonus

Employee stock grants

401(k)

Paid time off

Health insurance and other benefits

Job summary

T-Mobile is seeking a Sr Mgr for Hyperlocal Playbook development, targeting market archetypes, winning plays, and field-ready guidance. You will partner with analysts to translate data into actionable tactics and maintain a living playbook used across nationwide markets.

The role emphasizes cross-functional collaboration, strategic GTM planning, and delivering actionable insights to field teams. Remote role with periodic travel; strong analytical and communication skills required.

Qualifications

• Bachelor's degree and 7 years of related work experience. Or, a combination of education and experience deemed equivalent.
• 6+ years in marketing strategy, field marketing, or GTM strategy — with demonstrated experience building frameworks that connect market conditions to specific tactical recommendations.
• Strong analytical orientation: comfortable working with data, partnering with analysts, and translating quantitative findings into strategic direction.
• Proven ability to build structured frameworks and playbooks that field or sales teams actually use.
• Experience in a distributed field environment — understands the gap between strategy and execution and designs for it explicitly.

Responsibilities

• Market Archetypes & Winning Plays: Define and maintain the market archetype framework and winning plays for each archetype.
• Playbook Development & Maintenance: Own and update the living Hyperlocal Playbook with field-ready guidance.
• Analytics Partnership & Learning Loops: Partner with analysts to identify which tactics drive penetration under different market conditions.
• Field Enablement & Standards: Enable field teams with training, planning support, and standards to apply archetype strategies.

Skills

Strategic marketing

GTM strategy

Analytical thinking

Playbook development

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

T-Mobile is seeking a Sr Mgr for Hyperlocal Playbook development, targeting market archetypes, winning plays, and field-ready guidance. You will partner with analysts to translate data into actionable tactics and maintain a living playbook used across nationwide markets.

The role emphasizes cross-functional collaboration, strategic GTM planning, and delivering actionable insights to field teams. Remote role with periodic travel; strong analytical and communication skills required.