Remote Senior Hyperlocal Strategy & Playbook Manager

T-MOBILE USA, Inc.; Indiana; Remote; USD 112,000 - 203,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Employee stock grants

Job summary

T-Mobile USA, Inc. is seeking a Sr Mgr to build and maintain the Hyperlocal Playbook for T-Mobile Fiber. You will define market archetypes, winning plays, and success metrics to guide field teams across markets.

Partnering with analysts, you will translate findings into tactical recommendations and maintain a living playbook that evolves with market conditions, launches, and post-campaign analysis.

Qualifications

• Bachelor's degree and 7 years of related work experience, or equivalent.
• 6+ years in marketing strategy, field marketing, or GTM strategy with framework-building experience.
• Strong analytical orientation and ability to translate findings into direction.
• Experience in a distributed field environment and clear communication skills.

Responsibilities

• Define and maintain the market archetype framework and classification logic.
• Build and refine winning plays per archetype with campaigns, tactics and channels.
• Define success criteria such as penetration velocity and CAC benchmarks.
• Lead playbook ownership and ensure field-executable guidance.

Skills

Market strategy

GTM strategy

Analytical thinking

Structured frameworks

Education

Bachelor's degree

7 years related work experience

Tools

Data analysis

Cross-functional collaboration

Job description

T-Mobile USA, Inc. is seeking a Sr Mgr to build and maintain the Hyperlocal Playbook for T-Mobile Fiber. You will define market archetypes, winning plays, and success metrics to guide field teams across markets.

Partnering with analysts, you will translate findings into tactical recommendations and maintain a living playbook that evolves with market conditions, launches, and post-campaign analysis.