GTM Automation Architect – Personalization & Scale

Snap Inc.; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Job summary

Snap Inc is seeking an experienced SMC GTM Architect to orchestrate the core systems powering Snap’s long-tail advertiser growth. You will own end-to-end segments, build systems integrating CRM, BigQuery, and Ads APIs, and deliver personalized pipelines across channels.

A strong foundation in Python/SQL, plus experience with LLMs, is essential to drive measurable business impact. You will work cross-functionally with product, engineering, and sales to ship scalable solutions, automate workflows,

Qualifications

• BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience.
• 5+ years experience in designing and deploying automation systems, preferably in a GTM context.
• Experience building and shipping production applications or working prototypes.
• Experience with Python, SQL, or equivalent tools and technologies.
• Experience operating in high-growth, fast-paced environments.

Responsibilities

• Take ownership of segments or workflows within the full-funnel strategy for long-tail advertisers, end-to-end.
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms.
• Build personalization workflows delivering recommendations, optimizations, and triggers to advertisers at the right moment.
• Develop multi-channel outreach across in-product, email, and partner surfaces with measurable impact.
• Bring together behavior, contextual, and performance data to power personalization, targeting, and decisioning.
• Drive automation and reusable tools to accelerate decision-making.
• Communicate progress, tradeoffs, and outcomes to leadership and stakeholders.

Skills

Python

SQL

BigQuery

Ads APIs

CRM integration

LLMs

Education

BS/BA in Analytics or Computer Science

Tools

Claude

Cursor

Google ADK

Job description

Snap Inc is seeking an experienced SMC GTM Architect to orchestrate the core systems powering Snap’s long-tail advertiser growth. You will own end-to-end segments, build systems integrating CRM, BigQuery, and Ads APIs, and deliver personalized pipelines across channels.

A strong foundation in Python/SQL, plus experience with LLMs, is essential to drive measurable business impact. You will work cross-functionally with product, engineering, and sales to ship scalable solutions, automate workflows,