Senior GTM Architect for Growth & Automation

SNAP, Inc.; Palo Alto (CA); On-site; USD 251,000 - 377,000; Full time

Job summary

Snap Inc. is seeking a Senior Manager to lead the SMC GTM Architect team, driving scalable GTM workflows for its advertiser business. You’ll design systems that connect CRM, data warehouses, and advertising APIs, and translate product capabilities into measurable business outcomes.

You will recruit and coach a team of builders, work with cross-functional partners, and present roadmap progress and ROI to executives, while fostering ownership and rapid experimentation.

Qualifications

• Bachelor’s degree in Analytics, Computer Science, or related field, or equivalent experience.
• 12+ years of experience designing and deploying automation systems.
• 2+ years of experience in people management or technical leadership, including leading technical teams or large-scale programs.
• Experience building and shipping production applications or working prototypes.
• Experience using Python, SQL, or equivalent tools and technologies.

Responsibilities

• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers.
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination.
• Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale.
• Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment.
• Develop a multichannel communications engine that coordinates timely, contextual outreach across in-product, email, and partner surfaces while balancing advertiser experience with measurable impact.
• Establish a unified signals foundation that brings together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
• Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making.
• Serve as the technical bridge across Sales, Growth, BI, Finance, Product, and Engineering, translating GTM objectives into scalable systems, KPIs, and measurable business outcomes.
• Recruit, coach, and scale a team of technically fluent builders while fostering ownership, experimentation, and measurable impact.
• Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI.

Skills

Python

SQL

CRM integration

Experimentation

Cross-functional collaboration

Leadership

Education

Bachelor’s degree in Analytics, CS, or related field

Tools

BigQuery

Cloud services

Ads APIs

CRM platforms

Job description

Snap Inc. is seeking a Senior Manager to lead the SMC GTM Architect team, driving scalable GTM workflows for its advertiser business. You’ll design systems that connect CRM, data warehouses, and advertising APIs, and translate product capabilities into measurable business outcomes.

You will recruit and coach a team of builders, work with cross-functional partners, and present roadmap progress and ROI to executives, while fostering ownership and rapid experimentation.