Senior Growth Strategy Architect & Analytics Lead

NOCO; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

NOCO is seeking a senior growth strategy leader to own investment decisions across the marketing portfolio and drive measurable growth. You will connect brand investment, customer acquisition, and long-term value, while guiding budget planning and in-year decisions across Integrated Media, Paid Social, and Affiliate channels.

As the leader of Marketing Measurement and Incrementality, you’ll implement MMM, establish a full-funnel view, and partner with internal teams and measurement partners to

Qualifications

• 10+ years of experience in growth strategy, marketing analytics, or a related field.
• Strong expertise in Marketing Mix Modeling (MMM), incrementality measurement, experimentation, and marketing effectiveness.
• Must live in Texas, Georgia, Ohio, Indiana, Florida, Arizona or Washington."
• Strong understanding of both upper-funnel brand investment and lower-funnel performance marketing.
• Experience evaluating paid media performance across channels such as paid social, search, retail media, programmatic display, and affiliate marketing.
• Strong commercial acumen and an understanding of CAC, conversion, revenue contribution, and marketing efficiency.
• Experience working with analytical models, measurement partners, and data-driven planning or forecasting tools.
• Strong communication and storytelling skills for senior leadership.
• A balance of strategic thinking, analytical rigor, and practical execution.

Responsibilities

• Develop and lead a holistic growth strategy aligning brand investment with customer acquisition and business objectives.
• Establish a framework for allocating marketing investment across channels, campaigns, audiences, and business priorities.
• Evaluate trade-offs between short-term performance and long-term growth to maximize ROI.
• Identify opportunities to accelerate growth, improve efficiency, and unlock incremental revenue.
• Translate business goals into measurable growth plans, priorities, and targets.
• Partner with marketing leadership for budget planning, forecasting, and in-year decisions.
• Challenge channel-level optimization to focus on business impact rather than vanity metrics.
• Own measurement across full funnel and drive MMM initiatives.
• Build comprehensive view connecting media spend to acquisition, revenue, and outcomes.
• Establish a framework balancing platform metrics with attribution and incrementality.
• Collaborate with internal teams and measurement partners to improve data quality and confidence.
• Develop clear reporting to explain what’s performing and why.

Skills

Growth strategy

Marketing analytics

Performance marketing

MMM

Incrementality testing

Cross-functional leadership

Budget planning

Tools

Fospha

Meta Ads Manager

TikTok Ads Manager

Google Ads

Amazon Ads

The Trade Desk

Northbeam

Vibe.co

Triple Whale

Tableau

TikTok Shop

Measured

Segment Stream

Haus

Job description

NOCO is seeking a senior growth strategy leader to own investment decisions across the marketing portfolio and drive measurable growth. You will connect brand investment, customer acquisition, and long-term value, while guiding budget planning and in-year decisions across Integrated Media, Paid Social, and Affiliate channels.

As the leader of Marketing Measurement and Incrementality, you’ll implement MMM, establish a full-funnel view, and partner with internal teams and measurement partners to