Growth Architect, Precision Marketing Strategy

Interpublic; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

Omnicom Group in the United States is seeking a Director, Precision Marketing Strategy to lead the orchestration architecture that connects brand strategy, media activation, creative systems, MarTech enablement, and measurement into a unified performance engine.

You will design operating models that translate signals into actionable targeting and creative strategies, and oversee multiple campaigns with a focus on growth and accountability across senior client teams.

Qualifications

• 8–12+ years in performance strategy, integrated media leadership, media analytics or MarTech.
• Deep understanding of identity resolution, DCO systems, algorithmic buying and signal governance.
• Proven experience leading multi-disciplinary teams across media, creative and analytics.

Responsibilities

• Serve as senior strategic liaison across Comms, Ecosystem, Creative, and Marketing Science leadership.
• Work with client and internal teams to build performance focused content strategies with measurement plans.
• Elevate creative conversations by anchoring them in performance architecture.
• Implement and refine the Precision Operating Model across key accounts.
• Architect full-funnel orchestration frameworks aligning Comms, Media, CRM, and Web.
• Establish decision trees for scale vs. optimization based on signal performance with martech partners.
• Lead development of Precision Playbooks (testing rigor, suppression logic, modular creative governance).
• Drive integration of first-party data into Dynamic Creative Optimization (DCO) and activation platforms.
• Oversee signal health dashboards and ensure performance outcomes.
• Mentor Managers and Analysts, building technical and strategic depth within the team.

Skills

Performance strategy

Integrated media leadership

Media analytics

MarTech

Identity resolution

DCO systems

Algorithmic buying

Signal governance

Job description

Omnicom Group in the United States is seeking a Director, Precision Marketing Strategy to lead the orchestration architecture that connects brand strategy, media activation, creative systems, MarTech enablement, and measurement into a unified performance engine.

You will design operating models that translate signals into actionable targeting and creative strategies, and oversee multiple campaigns with a focus on growth and accountability across senior client teams.