Growth Analytics Director: Measurement & Marketing Science

DateMil; Florida; Hybrid; USD 180,000 - 240,000; Full time

Job summary

DateMil is seeking a seasoned analytics leader to helm marketing measurement, attribution, and growth analytics. You will drive data-driven decisions across marketing, product, and executive teams, shaping strategy and overseeing advanced analytics initiatives.

You will lead cross-functional projects, mentor senior analysts, and build scalable analytics systems to support growth across platforms and channels.

Qualifications

• Typically requires 10+ years of experience in marketing analytics, data science, or growth measurement.
• Experience leading analytics or measurement teams.
• Strong understanding of attribution and performance marketing.
• Experience with experimentation and statistics.
• Experience working with large datasets.

Responsibilities

• Lead the overall strategy for marketing measurement and performance analytics.
• Define frameworks for evaluating acquisition, retention, and lifetime value.
• Ensure marketing decisions are supported by reliable data.
• Improve how performance is tracked across all channels.
• Oversee development of attribution models.
• Improve multi-touch and cross-channel measurement.
• Lead incrementality testing and causal analysis.
• Ensure accurate understanding of marketing impact.
• Define experimentation standards across marketing and product.
• Support A/B testing and advanced experiment design.
• Ensure statistical rigor in performance analysis.
• Promote a culture of data-driven decision making.
• Build forecasting models for acquisition and revenue.
• Evaluate growth scenarios.
• Support planning and budgeting.
• Provide insights to leadership.
• Monitor CAC, LTV, ROI, retention, and conversion metrics.
• Identify opportunities to improve efficiency.
• Guide budget allocation decisions.
• Help scale successful channels.
• Partner with Data Engineering to improve data pipelines.
• Ensure marketing and product data are accurate.
• Define reporting standards.
• Support development of analytics tools.
• Work closely with Marketing, Product, Finance, Data Science, and Engineering.
• Translate business goals into analytical frameworks.
• Support executive decision-making.
• Align teams around shared metrics.
• Lead and grow analytics and measurement teams.
• Set high standards for analysis and reporting.
• Mentor managers and senior analysts.
• Build scalable processes.
• Support use of machine learning in marketing analytics.
• Improve targeting and segmentation models.
• Evaluate new measurement approaches.
• Ensure responsible use of automation.
• Present insights to senior leadership.
• Explain complex data clearly.
• Provide recommendations backed by analysis.
• Help guide company strategy.

Skills

Marketing analytics

Data science

Leadership

Cross-functional collaboration

Experiment design

Statistics

Communication

Executive stakeholder management

Tools

SQL

Python

R

Cloud data platforms

ML models

Marketing attribution tools

Job description

DateMil is seeking a seasoned analytics leader to helm marketing measurement, attribution, and growth analytics. You will drive data-driven decisions across marketing, product, and executive teams, shaping strategy and overseeing advanced analytics initiatives.

You will lead cross-functional projects, mentor senior analysts, and build scalable analytics systems to support growth across platforms and channels.