Growth Analytics Director & Insights Leader

HGG IPG Health, LLC; United States; On-site; USD 145,000 - 190,000; Full time

Job summary

Omnicom Media seeks a Director of Analytics/Insights to drive business growth through data-driven marketing analytics. You will lead cross-functional teams, quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You'll collaborate with stakeholders to extract insights from diverse data sources and foster a culture of data-informed decision-making. Strong leadership and client-relations skills are essential.

Qualifications

• 8–10 years of experience in Marketing Analytics or related fields.
• Degree in Marketing, Marketing Analytics, Statistics, Finance, Mathematics or CS.
• Experience with multiple analytics platforms and data infrastructures.

Responsibilities

• Lead and guide junior team members in data extraction and data hygiene.
• Provide thought leadership in marketing analytics methodologies.
• Oversee data analysis, findings and clear articulation of insights.
• Develop analytical plans, KPIs and metrics.
• Manage external vendors and marketing agencies.
• Lead cross-functional teams to deliver actionable insights.
• Support new business opportunities with strategic guidance and slides.

Skills

Leadership

Stakeholder management

Data analysis

Problem solving

Adaptability

Communication

Education

Bachelor’s degree in Marketing/Media/Statistics/Finance/Math/Accounting/Computer Science

Tools

Google Analytics

Tag Manager

Adobe Analytics

SQL

MySQL

NoSQL

Cloud Storage

Excel

Tableau

PowerPoint

Job description

Omnicom Media seeks a Director of Analytics/Insights to drive business growth through data-driven marketing analytics. You will lead cross-functional teams, quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You'll collaborate with stakeholders to extract insights from diverse data sources and foster a culture of data-informed decision-making. Strong leadership and client-relations skills are essential.