Marketing Growth Strategy & Analytics Lead

NOCO; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

NOCO is seeking a senior growth strategy leader to own investment decisions across the marketing portfolio and drive measurable growth. You will connect brand investment, customer acquisition, and long-term value, while guiding budget planning and in-year decisions across Integrated Media, Paid Social, and Affiliate channels.

As the leader of Marketing Measurement and Incrementality, you’ll implement MMM, establish a full-funnel view, and partner with internal teams and measurement partners to

Qualifications

• 10+ years of experience in growth strategy, marketing analytics, or a related field.
• Strong expertise in Marketing Mix Modeling (MMM), incrementality measurement, experimentation, and marketing effectiveness.
• Must live in Texas, Georgia, Ohio, Indiana, Florida, Arizona or Washington."
• Strong understanding of both upper-funnel brand investment and lower-funnel performance marketing.
• Experience evaluating paid media performance across channels such as paid social, search, retail media, programmatic display, and affiliate marketing.
• Strong commercial acumen and an understanding of CAC, conversion, revenue contribution, and marketing efficiency.
• Experience working with analytical models, measurement partners, and data-driven planning or forecasting tools.
• Strong communication and storytelling skills for senior leadership.
• A balance of strategic thinking, analytical rigor, and practical execution.

Responsibilities

• Develop and lead a holistic growth strategy aligning brand investment with customer acquisition and business objectives.
• Establish a framework for allocating marketing investment across channels, campaigns, audiences, and business priorities.
• Evaluate trade-offs between short-term performance and long-term growth to maximize ROI.
• Identify opportunities to accelerate growth, improve efficiency, and unlock incremental revenue.
• Translate business goals into measurable growth plans, priorities, and targets.
• Partner with marketing leadership for budget planning, forecasting, and in-year decisions.
• Challenge channel-level optimization to focus on business impact rather than vanity metrics.
• Own measurement across full funnel and drive MMM initiatives.
• Build comprehensive view connecting media spend to acquisition, revenue, and outcomes.
• Establish a framework balancing platform metrics with attribution and incrementality.
• Collaborate with internal teams and measurement partners to improve data quality and confidence.
• Develop clear reporting to explain what’s performing and why.

Skills

Growth strategy

Marketing analytics

Performance marketing

MMM

Incrementality testing

Cross-functional leadership

Budget planning

Tools

Fospha

Meta Ads Manager

TikTok Ads Manager

Google Ads

Amazon Ads

The Trade Desk

Northbeam

Vibe.co

Triple Whale

Tableau

TikTok Shop

Measured

Segment Stream

Haus

Job description

Established in 1914, NOCO designs and manufactures premium battery chargers, jump starters, batteries, and a range of accessories trusted by consumers around the world. With a legacy of innovation and a commitment to safety, performance, and design, NOCO has redefined the standard for power solutions - introducing an entirely new generation of consumer products.

About the Role

We’re looking for a senior strategic leader who owns investment decisions and measurement across the marketing portfolio, rather than as a traditional analytics or performance marketing role.

That distinction is important because the role connect three responsibilities:

• Strategy: Determine where NOCO should invest to drive sustainable customer growth.
• Measurement: Establish how the business evaluates incremental impact and marketing effectiveness.
• Action: Turn those findings into budget allocation decisions across Integrated Media, Paid Social Media, and Affiliate Marketing.

This person will directly manage three direct reports: the leads for Integrated Media, Paid Social Performance, and Affiliate Marketing.

Ultimately, your mission is to help NOCO answer one critical question: Where should we invest our next marketing dollar, and how confident are we that it is driving incremental growth?

What You’ll Do

Own Growth Strategy & Marketing Investment

• Develop and lead a holistic growth strategy that connects brand investment, customer acquisition, conversion, and broader business objectives.
• Establish a clear framework for allocating marketing investment across channels, campaigns, audiences, and business priorities.
• Evaluate the trade-offs between short-term performance and long-term growth to maximize the overall return on marketing investment.
• Identify the biggest opportunities to accelerate customer growth, improve marketing efficiency, and unlock incremental revenue.
• Translate business goals into measurable growth plans, investment priorities, and performance targets.
• Partner with marketing leadership to guide budget planning, forecasting, and in-year investment decisions.
• Challenge existing assumptions and channel-level optimization practices to ensure decisions are grounded in business impact rather than surface-level performance metrics.

Lead Marketing Measurement & Effectiveness

• Own the strategy and roadmap for measuring marketing effectiveness across the full funnel.
• Lead the development and application of Marketing Mix Modeling (MMM) to understand the contribution of marketing channels, identify diminishing returns, and inform budget allocation.
• Build a comprehensive view of marketing performance by connecting media investment to customer acquisition, revenue, and broader business outcomes.
• Establish a consistent measurement framework that balances platform-reported metrics, attribution, incrementality, and longer-term business impact.
• Partner with internal teams and external measurement partners to improve data quality, analytical capabilities, and confidence in marketing investment decisions.
• Develop clear reporting and insights that help stakeholders understand not only what is performing, but why it is performing and what to do next.
• Continuously evolve our measurement approach as marketing channels, consumer behavior, and advertising technology change.

Drive Incrementality & Experimentation

• Develop and own a structured testing and experimentation roadmap to measure the true incremental impact of marketing investment.
• Design and oversee incrementality tests, including geographic experiments, audience holdouts, lift studies, and other appropriate methodologies.
• Ensure learnings are documented, shared, and incorporated into future planning and investment decisions.

Guide Paid Performance & Acquisition Strategy

• Provide strategic direction and analytical leadership across paid performance marketing, including paid social, AI search, and other acquisition-focused channels.
• Partner with paid performance channel owners to establish growth targets, evaluate channel efficiency, and identify opportunities to improve customer acquisition.
• Develop a clear understanding of customer acquisition costs, conversion rates, customer quality, revenue contribution, and the relationship between spend and incremental growth.
• Identify opportunities to improve performance through changes in channel mix, audience strategy, creative investment, bidding, and budget allocation.

Partner Across Integrated Media & Affiliate Marketing

• Work closely with the Integrated Media Lead to connect upper- and mid-funnel media investment with customer acquisition and business outcomes.
• Help establish how channels such as CTV, podcasts, retail media, display, and OOH contribute to the broader growth strategy.
• Partner with affiliate marketing to evaluate partner performance, understand incremental contribution, and optimize investment across the affiliate ecosystem.
• Identify opportunities for channels to complement one another, improve overall marketing effectiveness, and reduce duplication or inefficient spending.
• Ensure each marketing function has clear objectives while maintaining a unified view of total marketing performance.

Build Analytical Capabilities & Decision Frameworks

• Create decision frameworks that help answer practical investment questions, including where to scale spend, when to pull back, and how to prioritize competing opportunities.
• Build forecasting and scenario-planning capabilities to model the potential impact of different marketing investment strategies.
• Identify gaps in data, reporting, and measurement capabilities, and prioritize improvements that will meaningfully improve decision-making.

What We’re Looking For

• 10+ years of experience in growth strategy, marketing analytics, performance marketing, media effectiveness, or a related field, with experience leading complex cross-functional initiatives.
• Strong expertise in Marketing Mix Modeling (MMM), incrementality measurement, experimentation, and marketing effectiveness.
• Must live in Texas, Georgia, Ohio, Indiana, Florida, Arizona or Washington.
• Strong understanding of both upper-funnel brand investment and lower-funnel performance marketing, including how they work together to drive growth.
• Experience evaluating paid media performance across channels such as paid social, TikTok Shop, search, retail media, programmatic display, and affiliate marketing.
• Strong commercial acumen and an understanding of customer acquisition economics, including CAC, conversion, revenue contribution, and marketing efficiency.
• Experience working with analytical models, measurement partners, and data-driven planning or forecasting tools.
• Strong communication and storytelling skills, with the ability to make complex analytical findings accessible and actionable for senior leadership.
• A balance of strategic thinking, analytical rigor, and practical execution.

Including but not limited to: Fospha, Meta Ads Manager, TikTok Ads Manager, Google Ads, Amazon Ads, The Trade Desk, Northbeam, Vibe.co, Triple Whale, Tableau, TikTok Shop, Measured, Segment Stream, Haus

The Ideal Candidate

You’re a growth strategist who understands that effective marketing is about more than optimizing individual channels or reporting on platform performance. You know how to connect media investment, customer behavior, measurement, and business economics to understand what is truly driving growth.