Senior Growth Marketing Manager - Paid Media (Remote)

GoTo; Atlanta (GA); Remote; USD 77,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

Wellness program

ERG/employee resource groups

Job summary

GoTo in the United States is seeking a Senior Performance Marketing Manager to lead paid search, paid social, and programmatic strategies, turning data into growth decisions.

You will own budgets, work with agencies, and build tests to optimize revenue and pipeline while aligning with company goals. The role emphasizes analytical thinking, cross-functional collaboration, and a results-driven mindset.

This remote role offers benefits and a path to impact across GoTo's marketing efforts.

Qualifications

• 7+ years in paid media or performance marketing.
• Hands-on in at least two: paid search, paid social, or programmatic.
• Strong data skills with GA4, SQL, BI, and Excel.
• Experience with multi-channel budgets and attribution.

Responsibilities

• Own end-to-end paid go-to-market strategy across channels.
• Manage and allocate the paid media budget.
• Direct agency partners and internal stakeholders.
• Evaluate new channels and AI-powered discovery.
• Develop testing roadmaps based on data insights.

Skills

Paid media

Data analytics

Agency management

Budget optimization

Communication

Tools

GA4

SQL

BI tools

Excel

Job description

GoTo in the United States is seeking a Senior Performance Marketing Manager to lead paid search, paid social, and programmatic strategies, turning data into growth decisions.

You will own budgets, work with agencies, and build tests to optimize revenue and pipeline while aligning with company goals. The role emphasizes analytical thinking, cross-functional collaboration, and a results-driven mindset.

This remote role offers benefits and a path to impact across GoTo's marketing efforts.