Senior Growth Marketing Manager - Paid Media (Remote)

GoTo Group; United States; Remote; USD 77.000 - 95.000; Vollzeit

Benefits dieser Stelle

Comprehensive health benefits

Generous PTO and holidays

Tuition reimbursement

Wellness program

Employee resource groups

Zusammenfassung

GoTo Group is hiring a Senior Performance Marketing Manager, fully remote in the United States. You will own the end-to-end paid go-to-market strategy across search, social, and programmatic, aligning with revenue goals and business objectives.

You’ll lead budgets, testing, attribution, and incrementality, partnering with agencies and internal teams to drive measurable growth. Strong analytical and communication skills are essential.

Qualifikationen

• 7+ years of experience in paid media or performance marketing.
• Strong analytical foundation with data-to-insight skills using GA4, SQL, BI, and Excel.
• Experience designing and analyzing experiments and applying attribution/incrementality methods.

Aufgaben

• Own end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Manage and allocate the paid media budget across channels to hit revenue/pipeline targets.
• Lead agency partners and internal stakeholders with clear priorities and roadmaps.
• Evaluate new channels and AI-powered discovery to inform future investments.
• Design testing roadmaps across channels, formats, audiences, and bidding strategies.
• Produce channel dashboards and insights to inform leadership decisions.

Kenntnisse

Paid media

Analytics

Experiment design

Budget management

Agency collaboration

Executive communication

Tools

GA4

SQL

BI

Excel

Jobbeschreibung

GoTo Group is hiring a Senior Performance Marketing Manager, fully remote in the United States. You will own the end-to-end paid go-to-market strategy across search, social, and programmatic, aligning with revenue goals and business objectives.

You’ll lead budgets, testing, attribution, and incrementality, partnering with agencies and internal teams to drive measurable growth. Strong analytical and communication skills are essential.