Senior Growth Manager - Build & Scale AI-Driven Acquisition

HomeLight, Inc.; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical benefits (Aetna or Kaiser)

Disability insurance (Long/Short-term)

Hospital indemnity & critical illness

Commuter benefits

Paid time off

Anniversary sabbaticals (1 month)

HomeLight Services

Job summary

HomeLight is seeking a Growth Manager in San Francisco to drive scalable growth through hands-on experimentation across paid search and paid social. The role emphasizes building landing experiences, tooling, and processes to optimize CAC, ROAS, and funnel performance.

You will partner with Product, Engineering, Data, and Creative to prototype, launch, and iterate fast, leveraging AI to accelerate growth while maintaining a bias toward execution. Office days are Tue–Thu in SF.

Qualifications

• 5+ years of experience in growth, acquisition, performance marketing, advertising, product growth, or a related field
• Evidence that you've personally built things — websites, prototypes, products, workflows, internal tools, reporting systems, or other working solutions
• Hands-on experience with paid search and paid social, particularly Google Ads and Meta
• Strong understanding of CAC, ROAS, conversion optimization, funnel performance, and growth measurement
• Strong analytical instincts and comfort using data to diagnose problems and make decisions
• Demonstrated use of AI to build or create — beyond basic copywriting, research, or reporting
• Curiosity about emerging technology and a habit of experimenting with new tools
• Comfort operating outside your traditional area of expertise and learning quickly
• A bias toward direct execution rather than relying entirely on agencies, vendors, or other team

Responsibilities

• Identify growth opportunities and turn them into experiments, tools, workflows, and customer experiences
• Build, test, and optimize acquisition strategies across paid search and paid social, including Google and Meta
• Own and improve key growth metrics, including CAC, ROAS, conversion, and funnel performance
• Build and test landing experiences, audiences, messaging, creative, and new growth ideas
• Use AI and emerging technologies to prototype, automate, and launch ideas faster
• Analyze customer and performance data to understand what's working, what's broken, and what to build next
• Build systems and workflows that replace manual processes and make the growth organization more effective
• Partner with Product, Engineering, Data, and Creative when needed — while maintaining a bias toward building and testing yourself

Skills

Growth marketing

Paid search

Paid social

Data analysis

AI experimentation

Experimentation

Product thinking

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Job description

HomeLight is seeking a Growth Manager in San Francisco to drive scalable growth through hands-on experimentation across paid search and paid social. The role emphasizes building landing experiences, tooling, and processes to optimize CAC, ROAS, and funnel performance.

You will partner with Product, Engineering, Data, and Creative to prototype, launch, and iterate fast, leveraging AI to accelerate growth while maintaining a bias toward execution. Office days are Tue–Thu in SF.