Senior Growth Manager — AI‑Driven Growth & Experiments

HomeLight; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

Disability insurance

401k plan

PTO & volunteering days

Anniversary perks & sabbaticals

HomeLight Services to help you buy and

selling your home

Job summary

HomeLight in San Francisco, CA is seeking a Growth Manager, Sr. Growth Manager, or Lead Growth Manager to turn ideas into scalable growth initiatives. You’ll design and test acquisition programs across Google Ads and Meta, optimize CAC and ROAS, and use AI to prototype new ideas.

Collaboration with Product, Engineering, Data, and Creative is expected, with hands-on execution preferred. On-site role with Tue–Thu in the office; base pay ranges $140,000–$190,000, plus benefits.

Qualifications

• 5+ years of experience in growth, acquisition, performance marketing, advertising, product growth, or a related field
• Evidence that you've personally built things — websites, prototypes, products, workflows, internal tools, reporting systems, or other working solutions
• Hands-on experience with paid search and paid social, particularly Google Ads and Meta
• Strong understanding of CAC, ROAS, conversion optimization, funnel performance, and growth measurement
• Strong analytical instincts and comfort using data to diagnose problems and make decisions
• Demonstrated use of AI to build or create — beyond basic copywriting, research, or reporting
• A track record of taking ideas from problem prototype test iteration
• Curiosity about emerging technology and a habit of experimenting with new tools
• Comfort operating outside your traditional area of expertise and learning quickly
• A bias toward direct execution rather than relying entirely on agencies, vendors, or other team

Responsibilities

• Identify growth opportunities and turn them into experiments, tools, workflows, and customer experiences
• Build, test, and optimize acquisition strategies across paid search and paid social, including Google and Meta
• Own and improve key growth metrics, including CAC, ROAS, conversion, and funnel performance
• Build and test landing experiences, audiences, messaging, creative, and new growth ideas
• Use AI and emerging technologies to prototype, automate, and launch ideas faster
• Analyze customer and performance data to understand what's working, what's broken, and what to build next
• Build systems and workflows that replace manual processes and make the growth organization more effective
• Partner with Product, Engineering, Data, and Creative when needed — while maintaining a bias toward building and testing yourself

Skills

Growth marketing

Paid search

Paid social

Analytics

AI experimentation

Experimentation

Tools

Google Ads

Meta Ads

Job description

HomeLight in San Francisco, CA is seeking a Growth Manager, Sr. Growth Manager, or Lead Growth Manager to turn ideas into scalable growth initiatives. You’ll design and test acquisition programs across Google Ads and Meta, optimize CAC and ROAS, and use AI to prototype new ideas.

Collaboration with Product, Engineering, Data, and Creative is expected, with hands-on execution preferred. On-site role with Tue–Thu in the office; base pay ranges $140,000–$190,000, plus benefits.