SF-Based Growth Marketing Lead — Paid Search & Social

HomeLight; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental & Vision insurance

401k plan

PTO, including Volunteer Days

Annual Anniversary Perks

Job summary

HomeLight is seeking a hands-on Growth Marketing Manager in San Francisco, CA. In this role, you will directly manage paid search and social campaigns, driving significant impact for the business while integrating AI tools into the workflow. A minimum of 5 years in performance marketing is required, along with expertise in Google Ads and Meta Ads. The position offers comprehensive benefits, including medical coverage, PTO, and the potential for sabbaticals.

Qualifications

• 5-plus years of hands-on experience in paid search and social.
• Deep command of Google Ads campaign management.
• Proven Meta Ads execution with creative testing.
• Demonstrated use of AI tools in marketing workflows.
• Strong SQL skills for data reporting.

Responsibilities

• Manage and optimize paid search and social campaigns.
• Run experiments with creative and audience targeting.
• Collaborate with data and product teams for campaign metrics.
• Implement AI tools in daily marketing workflows.
• Explain performance data to senior stakeholders.

Skills

Paid search management

Paid social management

AI tools usage in marketing

Strong SQL and analytics skills

Attribution knowledge

Google Tag Manager

Effective communication with stakeholders

Tools

Google Ads

Meta Ads

GA4

Job description

HomeLight is seeking a hands-on Growth Marketing Manager in San Francisco, CA. In this role, you will directly manage paid search and social campaigns, driving significant impact for the business while integrating AI tools into the workflow. A minimum of 5 years in performance marketing is required, along with expertise in Google Ads and Meta Ads. The position offers comprehensive benefits, including medical coverage, PTO, and the potential for sabbaticals.