Senior Global ABM Manager – Enterprise Growth

Culture Amp; Chicago (IL); Hybrid; USD 122,200 - 139,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning & coaching programs

Quarterly refresh days

Extended year-end break

Parental leave

MacBook & home workspace setup

Social impact days

Medical insurance for you and family

Job summary

Culture Amp is seeking a Senior Account-Based Marketing Manager to architect and scale our global ABM programs across Commercial & Enterprise segments. You will own 1:Few and 1:Many campaigns spanning paid, owned, and earned channels, leveraging the 6sense platform to drive pipeline and revenue.

The role requires 6+ years in marketing with a focus on demand generation and ABM in a B2B SaaS setting, a global mindset, and strong analytics to turn data into actionable programs.

Qualifications

• 6+ years of marketing experience with emphasis on demand generation or enterprise campaigns.
• 3+ years of dedicated ABM experience in a B2B SaaS environment.
• Analytical skills with the ability to translate data into insights and action.

Responsibilities

• Define and lead global ABM programs for upper Commercial & Enterprise segments.
• Architect multi-tiered ABM strategies (1:Few and 1:Many) across paid, owned and earned channels.
• Own 6sense platform governance, data-driven segment building and orchestration playbooks.
• Collaborate with Sales and Regional Marketing to align ABM with local goals.
• Establish measurement frameworks and campaign metrics with analytics teams.
• Create tailored content and messaging for target accounts and executive personas.

Skills

ABM strategy

Demand generation

Cross-functional leadership

Global mindset

Data analytics

Sales collaboration

Tools

Looker

Salesforce

HubSpot

Marketo

Job description

Culture Amp is seeking a Senior Account-Based Marketing Manager to architect and scale our global ABM programs across Commercial & Enterprise segments. You will own 1:Few and 1:Many campaigns spanning paid, owned, and earned channels, leveraging the 6sense platform to drive pipeline and revenue.

The role requires 6+ years in marketing with a focus on demand generation and ABM in a B2B SaaS setting, a global mindset, and strong analytics to turn data into actionable programs.