Senior ABM Marketing Lead — Enterprise SaaS

Regional Client; Boston (MA); On-site; USD 86,000 - 114,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

Thrive Global Wellness Program

Employee Resource Groups

Job summary

GoTo in Boston seeks a Senior Integrated Marketing Manager to lead enterprise ABM campaigns and collaborate with product marketing and sales to drive pipeline. You will design target account strategies, craft compelling content, and manage global campaigns leveraging 6Sense, Salesforce, and Tableau.

Strong communication and initiative are essential for shaping our go-to-market approach. You will partner across teams to optimize channels, measure impact, and align with quarterly planning,

Qualifications

• 3–5 years of integrated marketing experience promoting SaaS to enterprise organizations.
• Strong background in account-based marketing (1:Few and 1:1 campaigns).
• Proven ability to manage campaigns from strategy through execution to optimization.

Responsibilities

• Collaborate with Product Marketing and Sales to understand personas, product differentiators, and content strategy.
• Design ABM campaigns to acquire new logos, define target accounts, messaging, content, channels, budget, and KPIs.
• Partner with international teams to adapt campaigns for global scale.
• Write campaign briefs to guide cross-functional teams and develop tactical plans.
• Provide feedback on creative to ensure audience alignment and channel effectiveness.
• Monitor channels' performance and optimize underperforming areas.
• Coordinate with Sales to extend campaigns to outbound BDRs and leverage sales plays.
• Deliver regular performance reporting to Marketing and Sales leadership.

Skills

Integrated Marketing

Account-based marketing

Campaign management

Sales alignment

Analytics & reporting

Tools

6Sense

Salesforce

Tableau

Job description

GoTo in Boston seeks a Senior Integrated Marketing Manager to lead enterprise ABM campaigns and collaborate with product marketing and sales to drive pipeline. You will design target account strategies, craft compelling content, and manage global campaigns leveraging 6Sense, Salesforce, and Tableau.

Strong communication and initiative are essential for shaping our go-to-market approach. You will partner across teams to optimize channels, measure impact, and align with quarterly planning,