Senior Account Based Marketing Manager

HR Tech Job; San Francisco (CA); Hybrid; USD 170,000 - 210,000; Full time

Job summary

Culture Amp, a leading HR tech company based in San Francisco, seeks a Senior Account-Based Marketing Manager to design, run, and optimize global ABM programs that span 1:Few and 1:Many plays across paid, owned, and earned channels.

You will partner closely with Sales, RevOps, and regional teams to drive high-value pipeline, new logo acquisition, and customer expansion, leveraging Looker, Salesforce, and 6sense to inform strategy and optimization.

Qualifications

• 6+ years in marketing with ABM focus.
• Experience scaling ABM in SaaS/B2B tech.
• Global mindset and cross-cultural collaboration.
• Strong analytical and reporting skills.

Responsibilities

• Define and lead global ABM programs across top segments.
• Architect and execute multi-tiered ABM plays (1:Few, 1:Many).
• Own the 6sense platform governance, data, and automation.
• Collaborate with Sales, Regional Marketing, and RevOps for alignment.
• Establish measurement frameworks and optimization loops.
• Create targeted content and messaging for specific accounts.

Skills

ABM program design

Demand generation

Enterprise campaigns

Global marketing

Data-driven insights

Stakeholder management

Tools

Salesforce

Looker

HubSpot

Marketo

Job description

The Senior Account-Based Marketing Manager’s mission is to strategically lead and scale Culture Amp’s multi-tiered ABM strategies. Working collaboratively across marketing, SDR, RevOps/MOPs, you will architect, execute, and optimize full-funnel demand generation programs that move the needle on revenue. The ideal candidate is an expert B2B growth marketer who operates with a high degree of autonomy and possesses strong experience scaling global ABM programs.

As a senior leader within the Global Demand Generation team, you will design and champion our overarching ABM programs. You will own the strategic deployment of 1:few (industry and cohort-aligned), and 1:many (scaled, always-on) ABM programs spanning paid, owned, and earned channels. This role is responsible for the ongoing optimization and account research via the 6sense platform, and will partner closely with Global & Regional leadership to drive high-value New Logo acquisition and support Expansion (Customer) cross-sell motions.

Responsibilities:

• Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
• Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.
• Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
• Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
• Establish measurement frameworks and campaign metrics alongside marketing analytics teams
• Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
• Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.

What You Bring to Our Camp Skills and Qualifications:

• Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
• 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
• A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
• Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
• Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
• Strong experience partnering with cross-functional project teams and working in a matrixed environment.
• A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
• Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.

Preferred Qualifications:

• Experience with ABM orchestration platforms (6sense certification is highly preferred).
• Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools.
• Experience launching successful industry-specific (vertical) ABM motions from scratch.
• A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp.