Senior Global ABM Growth Lead

Culture Amp; Chicago (IL); On-site; USD 122,000 - 139,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs and coaching

Quarterly refresh days

MacBook and home workspace budget

Five annual social impact days

Medical insurance coverage (US & UK)

Job summary

Culture Amp is seeking a Senior ABM leader to design and scale our global ABM programs across Commercial & Enterprise segments, driving pipeline growth and expansion. You will own 1:Few and 1:Many plays, coordinating paid, owned, and earned channels.

You will partner with Sales, Global & Regional Marketing, and analytics teams to build data-driven campaigns, optimize performance, and champion a high-velocity revenue engine.

Qualifications

• 6+ years of marketing experience, with emphasis on demand generation and enterprise campaigns.
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
• Strong analytical skills with ability to translate data into executive-ready insights.

Responsibilities

• Define and lead the global ABM program for the Commercial & Enterprise segments with a consistent, personalized experience across channels.
• Architect and execute multi-tiered ABM strategies including 1:Few plays for top accounts, 1:Few industry campaigns, and programmatic 1:Many campaigns.
• Serve as the global owner of the 6sense platform; govern data-driven segment building and automated orchestration.
• Partner with Sales and Regional Marketing Leads to align ABM programs with localized goals while maintaining a unified global strategy.
• Establish measurement frameworks and campaign metrics with analytics teams.
• Oversee content creation and messaging tailored to specific target accounts across email, events, paid media, and conversational marketing.
• Conduct market and account research to uncover buying triggers and translate insights into ABM playbooks.

Skills

ABM strategy

Demand generation

Cross-functional collaboration

Data analysis

Communication

Global mindset

Revenue focus

Tools

Salesforce

HubSpot

Marketo

Looker

Job description

Culture Amp is seeking a Senior ABM leader to design and scale our global ABM programs across Commercial & Enterprise segments, driving pipeline growth and expansion. You will own 1:Few and 1:Many plays, coordinating paid, owned, and earned channels.

You will partner with Sales, Global & Regional Marketing, and analytics teams to build data-driven campaigns, optimize performance, and champion a high-velocity revenue engine.