Senior Email Growth Strategist (Lifecycle & Nurture)

tripactions; Boston (MA); On-site; USD 111,000 - 246,000; Full time

Job summary

TripActions is seeking an experienced Senior Email Marketing Lead to own multi-quarter nurture programs, newsletters, and follow-up journeys for growth in a fast-paced B2B SaaS environment.

You will partner with Demand Gen and Sales to align audiences, messages, and offers, and drive measurable pipeline impact. Strong Knak skills, segmentation, automation, and deliverability expertise are essential.

Qualifications

• 5+ years in B2B SaaS email, demand gen, or growth programs with multi-quarter roadmaps.
• Hands-on Knak experience and technical fluency in segmentation and automation.
• Strong messaging, copy, and editorial judgment beyond briefs.
• Strategic thinking on audience growth, health metrics, and ROI.
• Proven cross-functional influence and leadership in complex programs.

Responsibilities

• Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and journeys.
• Partner with Demand Gen and Sales to connect growth goals to audiences and offers.
• Own email calendar, ensure timely, relevant content without overload.
• Coach Creative and Campaign partners on on-brand concepts and templates.
• Build, QA, and optimize modular emails in Knak with personalization.
• Collaborate with Marketing Operations on setup, delivery, and QA standards.
• Grow reachable prospect databases and manage acquisition, segmentation, and suppression.
• Lead testing across audiences and formats to maximize business impact.
• Measure metrics and turn results into actionable leadership recommendations.
• Work with Lifecycle/Customer Marketing on adoption, cross-sell, and upsell emails.

Skills

Knak

Segmentation

Automation

Deliverability

Tracking

Editorial judgment

Cross-functional collaboration

Tools

Marketo

Salesforce

Job description

TripActions is seeking an experienced Senior Email Marketing Lead to own multi-quarter nurture programs, newsletters, and follow-up journeys for growth in a fast-paced B2B SaaS environment.

You will partner with Demand Gen and Sales to align audiences, messages, and offers, and drive measurable pipeline impact. Strong Knak skills, segmentation, automation, and deliverability expertise are essential.