Senior B2B Email Growth Lead

Gavroche Group; Boston (MA); On-site; USD 111,000 - 246,000; Full time

Job summary

Gavroche Group seeks a senior email and demand-gen lead to drive multi-quarter nurture programs, campaigns, and journeys for a B2B SaaS portfolio. You will partner with Demand Gen and Sales to connect goals to audiences, messages, and offers, while owning the email calendar and ensuring timely, relevant content.

You bring deep Knak experience, strong segmentation and deliverability knowledge, and a proven ability to optimize campaigns.

Qualifications

• 5+ years leading B2B SaaS email, demand generation, or growth programs.
• Hands-on Knak experience with segmentation, automation, and deliverability.
• Strong creative and editorial judgment; able to optimize messaging.

Responsibilities

• Lead multi-quarter roadmap for nurture campaigns, newsletters, and journeys.
• Partner with Marketing Ops on calendar, targeting, and deployment.
• Measure impact on pipeline and revenue; translate into strategy changes.

Tools

Knak

Marketo

Salesforce

Job description

Gavroche Group seeks a senior email and demand-gen lead to drive multi-quarter nurture programs, campaigns, and journeys for a B2B SaaS portfolio. You will partner with Demand Gen and Sales to connect goals to audiences, messages, and offers, while owning the email calendar and ensuring timely, relevant content.

You bring deep Knak experience, strong segmentation and deliverability knowledge, and a proven ability to optimize campaigns.