Senior Email Marketing Manager (Growth)

Navan; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare

Flexible Vacation

Parental leave

401k

Job summary

Navan is seeking an experienced email growth leader to own multi-quarter nurture and campaign roadmaps. You will partner with Demand Gen, Sales, and Marketing Ops to align audiences, messages, and timing with measurable pipeline impact.

The role requires strong editorial judgment, hands-on Knak experience, and the ability to optimize deliverability while driving adoption and cross-sell programs across segments and regions.

Qualifications

• 5+ years leading B2B SaaS email, demand generation or growth programs.
• Strong creative and editorial judgment for messaging and execution.
• Hands-on Knak experience with segmentation, automation and deliverability.
• Working knowledge of Marketo, Salesforce or similar systems.
• Experience with adoption, cross-sell or upsell across segments/regions.

Responsibilities

• Lead a multi-quarter roadmap for nurture, campaigns and follow-up journeys.
• Partner with Demand Gen and Sales to align growth goals with audiences and offers.
• Coordinate email calendar with Marketing Ops and ensure timely sends.
• Set creative standards and coach partners toward on-brand emails.
• Build, QA and optimize modular emails in Knak with templates and workflows.
• Grow and protect reachable prospect database via segmentation and deliverability.
• Lead testing across audiences, offers and timing for business impact.
• Measure pipeline and revenue; present recommendations to leadership.
• Collaborate with Lifecycle and Customer Marketing on adoption, cross-sell, upsell programs.

Skills

Email marketing

Campaign management

Demand generation

Analytics

Cross-functional leadership

Tools

Knak

Marketo

Salesforce

Job description

• Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys. Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps
• Partner with Marketing Operations on the email calendar; own what goes out and when. Prioritize competing requests so each contact gets relevant, valuable content at the right time without being overwhelmed
• Align campaign owners on priorities and timing, communicate tradeoffs, and push back constructively on requests that dilute the audience experience
• Set the creative bar for concepts, copy, and design. Use briefs and performance insights to guide reviews and coach Creative and Campaign partners toward useful, distinctive, on-brand emails
• Build, QA, and optimize modular emails in Knak, including personalization and reusable components. Create templates, workflows, and QA standards for consistent execution. Marketing Operations owns technical setup and sending; review their work and flag targeting, automation, tracking, or delivery issues
• Grow and protect the reachable prospect database. Partner with Marketing Operations on acquisition, segmentation, automation, deployment, deliverability, consent, and suppression
• Lead testing across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value
• Measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability. Turn results into clear recommendations for leadership on strategy, creative, targeting, and investment
• Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross-sell, and upsell programs as core email priorities

Benefits

• Parental leave
• Commuter benefits
• Healthcare
• Flexible Vacation
• Health and Wellness
• Fuel for Connection
• Pet Friendly
• IATAN (travel-related discounts)
• 401k (retirement plan)
• Connectivity Allowance
• Learning & Development

Strong cross-functional influence and clear communication with leadership. You can align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability5+ years leading B2B SaaS email, demand generation, or growth programs, with ownership of multi-quarter roadmaps and measurable pipeline or revenue impactStrong creative and editorial judgment; you can improve messaging, concepts, and execution beyond the initial briefStrategic, analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomesDeep hands-on Knak experience and enough technical fluency in segmentation, automation, tracking, and deliverability to review send setup and recognize when something isn’t workingWorking knowledge of Marketo, Salesforce, or similar marketing systemsExperience with customer adoption, cross-sell, or upsell, or email across multiple segments, regions, or products