Senior Email Growth Lead - B2B SaaS, Demand Gen

Navan; New York (NY); Vor Ort; USD 111.000 - 246.000; Vollzeit

Zusammenfassung

Navan is seeking a senior email & demand gen leader to own multi‑quarter roadmaps for nurture and sales‑driven campaigns. Based in SF, you’ll drive engagement, pipeline, and revenue by coordinating with Demand Gen and Sales to target audiences with relevant, on-brand messages.

You’ll build and optimize Knak‑driven emails, set creative standards, and collaborate with Marketing Ops to execute a precise calendar. Strong analytics and cross‑functional influence are essential.

Qualifikationen

• 5+ years leading B2B SaaS email, demand gen, or growth programs with ownership of multi‑quarter roadmaps and measurable pipeline or revenue impact.
• Hands‑on Knak experience and fluency in segmentation, automation, tracking, and deliverability to review send setup and detect issues.
• Strong creative and editorial judgment to improve messaging, concepts, and execution beyond briefs.
• Strategic, analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
• Strong cross‑functional influence and clear communication with leadership; ability to align stakeholders and drive accountability.

Aufgaben

• Lead a multi‑quarter roadmap for nurture, campaigns, newsletters, and follow‑up journeys; align with Demand Gen and Sales.
• Partner with Marketing Operations on the email calendar; own timing and relevance of content.
• Set priorities among campaign owners and manage tradeoffs for audience experience.
• Set the creative bar for concepts, copy, and design; guide reviews and coach partners toward on‑brand emails.
• Build, QA, and optimize modular emails in Knak with templates and workflows; Marketing Operations handles setup and sending.
• Grow and protect the reachable prospect database with acquisition, segmentation, automation, and deliverability work.
• Lead testing across audiences, offers, and formats; prioritize experiments by impact and learning value.
• Measure conversion, pipeline, opportunities, and revenue; turn results into leadership recommendations.
• Collaborate with Lifecycle and Customer Marketing to develop adoption, cross‑sell, and upsell programs.

Kenntnisse

B2B SaaS email campaigns

Demand generation strategy

Multi-quarter roadmaps

Knak experience

Segmentation & automation

Deliverability expertise

Editorial judgment

Tools

Knak

Marketo

Salesforce

Jobbeschreibung

Navan is seeking a senior email & demand gen leader to own multi‑quarter roadmaps for nurture and sales‑driven campaigns. Based in SF, you’ll drive engagement, pipeline, and revenue by coordinating with Demand Gen and Sales to target audiences with relevant, on-brand messages.

You’ll build and optimize Knak‑driven emails, set creative standards, and collaborate with Marketing Ops to execute a precise calendar. Strong analytics and cross‑functional influence are essential.