Lifecycle Email & SMS Growth Strategist

Nashville Public Radio; Woodland (CA); On-site; USD 41,000 - 48,000; Full time

Benefits offered by this job

401K match

Health care

Paid holidays

PTO

Sick leave

Pet insurance

Off-grid PTO days

Donation matching

AAA Roadside Assistance

Job summary

Rural Power Systems seeks a Lifecycle Marketing Lead to own automated nurture flows and promotional campaigns across two brands. You’ll audit existing programs, redesign underperforming tracks, and craft new journey paths that engage customers from signup to purchase and back again.

You’ll build segmentation strategies, coordinate with product and sales, and ensure SMS and email work in harmony while maintaining list health and deliverability best practices.

Qualifications

• 3+ years in email marketing, lifecycle marketing, or marketing automation.
• Proven success managing lifecycle programs, including triggered flows and journeys.
• Hands-on experience running SMS campaigns.
• Proficiency with an ESP like Ortto or Klaviyo.
• Strong fundamentals: targeting, segmentation, personalization, and testing.
• Familiarity with deliverability best practices—list hygiene, engagement monitoring.

Responsibilities

• Lifecycle automation: own and optimize existing tracks across both brands and build new ones.
• Audit flows for performance, relevance, and accuracy — rebuild or retire what isn’t earning its place.
• Develop segmentation and personalization strategies that feel written for each customer.
• Apply email and SMS together so channels work in concert, not duplicate.
• Campaigns and promotions: write, design, build, and send monthly promos and flash sales.
• Own the email and SMS calendar, aligned with promos and product drops.
• Coordinate with Sales and Customer Support so messaging matches phone conversations.
• Product launches: partner on launch planning and sequence creation.
• Translate product details into plain language for installers and buyers.
• Lead testing and performance reviews: A/B tests, weekly reports, list health.

Skills

Email marketing

Lifecycle marketing

SMS campaigns

Campaign orchestration

Data-driven

Tools

Ortto

Klaviyo

Job description

Rural Power Systems seeks a Lifecycle Marketing Lead to own automated nurture flows and promotional campaigns across two brands. You’ll audit existing programs, redesign underperforming tracks, and craft new journey paths that engage customers from signup to purchase and back again.

You’ll build segmentation strategies, coordinate with product and sales, and ensure SMS and email work in harmony while maintaining list health and deliverability best practices.