Senior Email Growth & Lifecycle Lead

Content Creators; Boston (MA); On-site; USD 111,000 - 246,000; Full time

Job summary

Navan is seeking an experienced email leader to direct multi-quarter nurture and demand-gen roadmaps for B2B SaaS, spanning campaigns, newsletters, and follow-up journeys. You will collaborate with Demand Gen and Sales to align growth goals with audiences, messages, offers, and next steps.

The role requires deep Knak proficiency and strong editorial judgment to craft on-brand emails, while partnering with Marketing Ops on calendars, targeting, and deliverability.

Qualifications

• 5+ years leading B2B SaaS email, demand generation, or growth programs with ownership of multi-quarter roadmaps and measurable pipeline or revenue impact.
• Hands-on Knak experience and fluency in segmentation, automation, tracking, and deliverability to review send setup and recognize when something isn’t working.
• Strong creative and editorial judgment; you can improve messaging, concepts, and execution beyond the initial brief.
• Strategic, analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
• Strong cross-functional influence and clear communication with leadership. You can align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability.

Responsibilities

• Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys. Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
• Partner with Marketing Operations on the email calendar; own what goes out and when. Prioritize competing requests so each contact gets relevant, valuable content at the right time without being overwhelmed.
• Align campaign owners on priorities and timing, communicate tradeoffs, and push back constructively on requests that dilute the audience experience.
• Set the creative bar for concepts, copy, and design. Use briefs and performance insights to guide reviews and coach Creative and Campaign partners toward useful, distinctive, on-brand emails.
• Build, QA, and optimize modular emails in Knak, including personalization and reusable components. Create templates, workflows, and QA standards for consistent execution. Marketing Operations owns technical setup and sending; review their work and flag targeting, automation, tracking, or delivery issues.
• Grow and protect the reachable prospect database. Partner with Marketing Operations on acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
• Lead testing across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value.
• Measure conversion, pipeline, opportunities, and revenue alongside engagement, audience health, and deliverability. Turn results into clear recommendations for leadership on strategy, creative, targeting, and investment.
• Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross-sell, and upsell programs as core email priorities.

Skills

B2B SaaS email marketing

Demand generation

Growth programs

Creative/editorial judgment

Strategic analytics

Audience growth

Deliverability tracking

Tools

Knak

Marketo

Salesforce

Job description

Navan is seeking an experienced email leader to direct multi-quarter nurture and demand-gen roadmaps for B2B SaaS, spanning campaigns, newsletters, and follow-up journeys. You will collaborate with Demand Gen and Sales to align growth goals with audiences, messages, offers, and next steps.

The role requires deep Knak proficiency and strong editorial judgment to craft on-brand emails, while partnering with Marketing Ops on calendars, targeting, and deliverability.