Senior Director of Demand Gen Strategy for B2B SaaS

Cisco Systems; Bellevue (WA); On-site; USD 272,000 - 398,000; Full time

Job summary

Cisco is seeking an experienced Senior Marketing Leader to own high-volume B2B demand generation for the Duo product in SMB and lower-mid-market segments. You will shape strategy, optimize the funnel, and align with Sales and SDR teams to improve lead quality and conversion.

You will partner across Product Marketing, Content, and Security portfolios to drive integrated programs, manage budgets, and lead a hands-on team.

Qualifications

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
• 5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.
• 5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Responsibilities

• Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
• Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
• Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across the Cisco Security portfolio, ensuring audiences, channels, and investments align with priorities.
• Coordinate with Product Marketing and Content to execute integrated programs across the customer journey.
• Collaborate on digital ABM programs, leveraging account insights to enhance targeting and measurement.
• Manage budgets and agency partners to deliver measurable results.
• Lead and coach a hands-on team, prioritizing performance and experimentation.
• Apply AI to marketing workflows and measure improvements in outcomes.
• Communicate results and recommendations to cross-functional partners and senior leadership.

Skills

Demand generation

B2B SaaS

Digital marketing

People management

Sales alignment

Job description

Cisco is seeking an experienced Senior Marketing Leader to own high-volume B2B demand generation for the Duo product in SMB and lower-mid-market segments. You will shape strategy, optimize the funnel, and align with Sales and SDR teams to improve lead quality and conversion.

You will partner across Product Marketing, Content, and Security portfolios to drive integrated programs, manage budgets, and lead a hands-on team.