Demand Gen Strategy Lead — SMB & B2B SaaS

Cisco Systems, Inc; Bellevue (WA); Presencial; USD 285.000 - 391.000; Jornada completa

Descripción de la vacante

Cisco Systems, Inc. is seeking a seasoned marketing leader to own high-volume B2B demand generation for the Duo product, focusing on SMB and lower-mid-market audiences.

You will drive the full funnel from acquisition to bookings, partner with Sales and SDR leaders, and oversee digital ABM programs across the Cisco Security portfolio. You will manage budgets and agencies, lead a hands-on team, and apply practical AI to improve efficiency and outcomes.

Formación

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers.
• 5+ year track record of measurable marketing-generated pipeline or bookings.
• 5+ years of direct people-management experience leading 3–5 marketers.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Responsabilidades

• Own end-to-end demand generation strategy for Duo targeting SMB and lower-mid-market.
• Funnel optimization from acquisition to sales-accepted opportunities and bookings.
• Align with Sales and SDR leaders to refine lead routing and follow-up speed.
• Set digital marketing strategy across Cisco Security portfolio.
• Coordinate cross-functional programs with Product Marketing and Content.
• Partner on digital ABM programs using account insights for targeting and measurement.
• Manage budgets and agency partners to drive efficient, measurable results.
• Lead and coach a hands-on team, focusing on performance and experimentation.
• Apply AI to marketing workflows and measure outcomes.
• Communicate results and strategic recommendations to partners and senior leadership.

Conocimientos

High-volume B2B demand generation

Cross-functional collaboration

Data-driven decision making

Leadership and coaching

Descripción del empleo

Cisco Systems, Inc. is seeking a seasoned marketing leader to own high-volume B2B demand generation for the Duo product, focusing on SMB and lower-mid-market audiences.

You will drive the full funnel from acquisition to bookings, partner with Sales and SDR leaders, and oversee digital ABM programs across the Cisco Security portfolio. You will manage budgets and agencies, lead a hands-on team, and apply practical AI to improve efficiency and outcomes.