Senior Director, B2B Demand Gen & Growth Strategy

Cisco Systems, Inc; Ashburn (VA); Sur place; USD 285 000 - 391 000; Plein temps

Résumé du poste

Cisco Systems, Inc. is seeking a senior marketing leader to own high-volume B2B SaaS demand generation for the Duo product focusing on SMB and lower-mid-market segments. You will drive end-to-end funnel strategy, optimize acquisition to bookings, and align with Sales/SDR for pipeline quality.

You will lead cross-functional teams across Product Marketing and Content, manage budgets, and push AI-enabled improvements to marketing workflows while reporting results to senior leadership.

Qualifications

• 12+ years owning high-volume B2B SaaS demand generation for SMB/lower-mid-market.
• 5+ years measurable marketing-generated pipeline or bookings.
• 5+ years direct people-management leading 3–5 marketers.
• 5+ years partnering with Sales/SDR to improve lead quality and results.

Responsabilités

• Own end-to-end demand generation strategy for Duo for SMB/lower-mid-market.
• Build and optimize full funnel from acquisition to opportunities and bookings.
• Partner with Sales/SDR for lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across Cisco Security portfolio, aligning audiences and investments.
• Coordinate cross-functional programs with Product Marketing and Content.
• Lead ABM programs using account insights to improve targeting and measurement.
• Manage budgets and agency partners for efficient, measurable results.
• Lead and coach a hands-on team focusing on performance, experimentation, and execution.
• Apply AI to marketing workflows and measure impact on effectiveness.

Connaissances

High-volume campaigns

B2B SaaS marketing

Demand generation

Funnel optimization

Team leadership

Description du poste

Cisco Systems, Inc. is seeking a senior marketing leader to own high-volume B2B SaaS demand generation for the Duo product focusing on SMB and lower-mid-market segments. You will drive end-to-end funnel strategy, optimize acquisition to bookings, and align with Sales/SDR for pipeline quality.

You will lead cross-functional teams across Product Marketing and Content, manage budgets, and push AI-enabled improvements to marketing workflows while reporting results to senior leadership.