Senior Director, B2B Demand Gen & Growth

Cisco Systems, Inc; San Jose (CA); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Senior Demand Generation leader for the Duo product within Cisco Security.

You will own high-volume B2B demand generation for SMB and lower-mid-market segments, coordinating with Sales, SDR, Product Marketing, and Content to scale reach and impact. You will drive end-to-end funnel strategy, ABM programs, and budget management, while leading a hands-on team to deliver measurable results.

Qualifications

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers.
• 5+ year track record of measurable marketing-generated pipeline or bookings with accountability across the funnel.
• 5+ years of direct people-management experience leading 3–5 marketers with a hands-on coach approach.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Responsibilities

• Own end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
• Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
• Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across the Cisco Security portfolio to align audiences, channels, and investments.
• Coordinate with Product Marketing and Content to execute integrated programs across the customer journey.
• Partner on digital ABM programs using account insights to enhance targeting and measurement.
• Manage budgets and agency partners to deliver measurable results.
• Lead and coach a hands-on team with a focus on performance, experimentation, and execution.
• Apply practical AI to marketing workflows and measure improvements in effectiveness.
• Communicate results and strategic recommendations to cross-functional partners and senior leadership.

Skills

Demand generation

B2B SaaS

Leadership

Budget management

Cross-functional collaboration

AI in marketing

Analytics

Job description

Cisco Systems, Inc. is seeking a Senior Demand Generation leader for the Duo product within Cisco Security.

You will own high-volume B2B demand generation for SMB and lower-mid-market segments, coordinating with Sales, SDR, Product Marketing, and Content to scale reach and impact. You will drive end-to-end funnel strategy, ABM programs, and budget management, while leading a hands-on team to deliver measurable results.