Head of B2B Demand Gen & Growth (SMB Focus)

Cisco Systems, Inc; Austin (TX); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco Systems, Inc. is seeking a senior B2B demand generation leader to drive growth for Duo in the SMB and lower-mid-market segments. You will partner with Sales, SDR, Product Marketing, and Content to scale digital programs and improve acquisition-to-bookings conversion.

You will own strategy, budgets, and ABM initiatives, lead a hands-on team, and apply AI to optimize marketing workflows for measurable impact across the Cisco Security portfolio.

Qualifications

• 12+ years in high-volume B2B SaaS demand generation for SMB or lower-mid-market.
• 5+ year track record of measurable marketing-generated pipeline or bookings.
• 5+ years of direct people-management experience leading at least 3–5 marketers.
• 5+ years partnering with Sales/SDR to improve lead quality and results.

Responsibilities

• Own end-to-end demand generation strategy for Duo in SMB and lower-mid-market.
• Build and optimize the full funnel from acquisition through to bookings.
• Partner with Sales and SDR to refine lead routing, follow-up speed, and conversion.
• Set digital marketing strategy across the Cisco Security portfolio.
• Coordinate with Product Marketing and Content for integrated programs.
• Lead ABM programs with account-based targeting and measurement.
• Manage budgets and vendor partners to deliver efficient results.
• Lead and coach a hands-on team, focusing on performance and experimentation.
• Apply AI to marketing workflows and measure impact.
• Communicate results and recommendations to leadership.

Skills

Demand generation

SaaS marketing

People management

Sales alignment

Tools

ABM platforms

Marketing analytics tools

Job description

Cisco Systems, Inc. is seeking a senior B2B demand generation leader to drive growth for Duo in the SMB and lower-mid-market segments. You will partner with Sales, SDR, Product Marketing, and Content to scale digital programs and improve acquisition-to-bookings conversion.

You will own strategy, budgets, and ABM initiatives, lead a hands-on team, and apply AI to optimize marketing workflows for measurable impact across the Cisco Security portfolio.