Head of B2B Demand Gen & Growth

Cisco Systems; Boston (MA); On-site; USD 285,000 - 391,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Paid time off

Job summary

Cisco Systems is seeking a seasoned leader to own high-volume B2B demand generation for the Duo product within the Cisco Security organization. You will shape the end-to-end strategy for SMB and lower-mid-market, build the full funnel, and collaborate across Sales, SDR, Product Marketing, and Content to scale demand and bookings.

You will lead ABM programs, manage budgets and partners, and coach a hands-on team while applying practical AI to marketing workflows.

Qualifications

• 12+ years of high-volume B2B SaaS demand generation experience for SMB or lower-mid-market.
• 5+ years of measurable marketing-generated pipeline or bookings with accountability across the funnel.
• 5+ years directing 3–5 marketers with hands-on leadership.
• 5+ years partnering with Sales/SDR teams to improve lead quality and conversion.

Responsibilities

• Own end-to-end demand gen strategy for high-volume B2B SaaS in SMB/lower-mid-market.
• Build and optimize full funnel from acquisition to sales-accepted opportunities.
• Align with Sales/SDR to refine lead routing and conversion quality.
• Set digital marketing strategy across Cisco Security portfolio.
• Collaborate with Product Marketing and Content on integrated programs.
• Lead ABM programs with account insights and measurement.
• Manage budgets and agency partners for efficient results.
• Lead and coach a hands-on team with a focus on performance and experimentation.
• Apply AI to marketing workflows and measure impact.
• Report results and strategic recommendations to leadership.

Skills

12+ years B2B SaaS demand gen

5+ years marketing pipeline

5+ years people management

5+ years sales alignment

Job description

Cisco Systems is seeking a seasoned leader to own high-volume B2B demand generation for the Duo product within the Cisco Security organization. You will shape the end-to-end strategy for SMB and lower-mid-market, build the full funnel, and collaborate across Sales, SDR, Product Marketing, and Content to scale demand and bookings.

You will lead ABM programs, manage budgets and partners, and coach a hands-on team while applying practical AI to marketing workflows.