Demand Gen Strategy Lead for B2B SaaS Growth

Cisco Systems, Inc; Alpharetta (GA); On-site; USD 285,000 - 391,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with Cisco matching

Paid parental leave

Disability coverage

Life insurance

Job summary

Cisco Systems, Inc. is seeking a senior marketing leader to own the end-to-end demand generation strategy for Duo in the SMB and lower-mid-market segments.

You will guide cross-functional teams across sales, product marketing, and content to drive scalable growth, optimize the funnel, and improve acquisition economics. You will lead a hands-on team, balance budgets with agencies, and apply practical AI to marketing workflows, delivering measurable improvements in efficiency and outcomes.

Qualifications

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers.
• 5+ year track record of measurable marketing-generated pipeline or bookings.
• 5+ years of direct people-management experience leading 3–5 marketers.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality and results.

Responsibilities

• Own the end-to-end strategy for high-volume B2B demand generation for Duo across SMB and lower-mid-market audiences.
• Build and optimize the full funnel, managing the transition from acquisition to sales-accepted opportunities and bookings.
• Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across Cisco Security portfolio, aligning audiences, channels, and investments with business priorities.
• Coordinate with Product Marketing and Content to execute integrated programs across the customer journey.
• Collaborate on ABM programs using account insights to enhance targeting and measurement.
• Manage budgets and agency partners to deliver efficient, measurable results.
• Lead and coach a hands-on team, focusing on performance, experimentation, and execution.
• Apply AI to marketing workflows and measure improvements in effectiveness and outcomes.
• Communicate results and strategic recommendations to cross-functional partners and senior leadership.

Skills

Demand generation

Marketing pipeline

People management

Sales alignment

Job description

Cisco Systems, Inc. is seeking a senior marketing leader to own the end-to-end demand generation strategy for Duo in the SMB and lower-mid-market segments.

You will guide cross-functional teams across sales, product marketing, and content to drive scalable growth, optimize the funnel, and improve acquisition economics. You will lead a hands-on team, balance budgets with agencies, and apply practical AI to marketing workflows, delivering measurable improvements in efficiency and outcomes.