Head of B2B Demand Gen, SMB Growth & AI

Cisco Systems; Alpharetta (GA); Sur place; USD 285 000 - 391 000; Plein temps

Avantages offerts par ce poste

401(k) matching

Medical, dental and vision

Paid parental leave

Stock units

Paid holidays and time off

Résumé du poste

Cisco Systems is seeking a senior leader to drive demand generation for the Duo product, targeting SMB and lower-mid-market customers with scalable digital campaigns. You will own strategy, manage the full funnel, and align with Sales/SDR to improve conversion and bookings.

Lead a cross-functional team across Marketing, Content, and Product Marketing, leveraging AI to enhance efficiency and outcomes, while managing budgets and agency partners for measurable results.

Qualifications

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
• 5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.
• 5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
• 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Responsabilités

• Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
• Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
• Partner closely with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality, directly impacting acquisition economics.
• Set digital marketing strategy across the broader Cisco Security portfolio, ensuring audiences, channels, and investments align with core business priorities.
• Coordinate with Product Marketing and Content to execute integrated programs across the customer journey.
• Collaborate on digital ABM programs, utilizing account and buying-group insights to enhance targeting and measurement.
• Manage budgets and agency partners, directing investment toward initiatives that deliver measurable results.
• Lead and coach a hands-on team, setting priorities while focusing on performance, experimentation, and execution.
• Apply practical AI to marketing workflows and measure improvements in effectiveness and business outcomes.
• Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.

Connaissances

Demand generation

B2B SaaS

Digital acquisition

Lifecycle programs

Leadership

Description du poste

Cisco Systems is seeking a senior leader to drive demand generation for the Duo product, targeting SMB and lower-mid-market customers with scalable digital campaigns. You will own strategy, manage the full funnel, and align with Sales/SDR to improve conversion and bookings.

Lead a cross-functional team across Marketing, Content, and Product Marketing, leveraging AI to enhance efficiency and outcomes, while managing budgets and agency partners for measurable results.