Senior Director, B2B Demand Gen & Growth Strategy

Cisco Systems, Inc.; San Jose (CA); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco Systems, Inc. is seeking a senior marketing leader to own high-volume B2B demand generation for Duo, targeting SMB and lower-mid-market segments.

You will work cross-functionally with Sales, SDR, Product Marketing, and Content to scale demand generation and optimize the funnel. You will partner with Sales and SDR leaders to improve lead quality, routing, and conversions, while guiding ABM initiatives and digital strategy across Cisco Security.

Qualifications

• 12+ years of owning high-volume B2B SaaS demand generation for SMB/lower-mid-market.
• 5+ years with measurable marketing-generated pipeline or bookings.
• 5+ years of people-management leading 3–5 marketers.
• 5+ years partnering with Sales/SDR teams to improve lead quality and conversion.

Responsibilities

• Own end-to-end strategy for high-volume B2B demand generation for Duo (SMB/lower-mid-market).
• Build and optimize the full funnel from acquisition to opportunities and bookings.
• Partner with Sales/SDR leaders to refine lead routing and conversion.
• Set digital marketing strategy across Cisco Security portfolio aligned to business priorities.
• Coordinate with Product Marketing and Content to run integrated programs across the customer journey.
• Lead ABM programs using account insights for better targeting and measurement.
• Manage budgets and agency partners to drive efficient, measurable results.
• Lead and coach a hands-on team with a focus on performance and experimentation.
• Apply AI to marketing workflows and measure improvements in effectiveness and efficiency.
• Communicate results and strategic recommendations to leadership.

Skills

Demand generation

People management

Sales alignment

B2B SaaS

Marketing analytics

Lead routing

Tools

AI in marketing

Job description

Cisco Systems, Inc. is seeking a senior marketing leader to own high-volume B2B demand generation for Duo, targeting SMB and lower-mid-market segments.

You will work cross-functionally with Sales, SDR, Product Marketing, and Content to scale demand generation and optimize the funnel. You will partner with Sales and SDR leaders to improve lead quality, routing, and conversions, while guiding ABM initiatives and digital strategy across Cisco Security.