Senior Director, B2B Demand Gen & Growth

020 Cisco Systems, Inc.; San Jose (CA); On-site; USD 285,000 - 391,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid parental leave

Job summary

Cisco Systems, Inc. in the Security organization focusing on the Duo product is seeking a senior marketer to lead high-volume B2B demand generation for SMB and lower-mid-market segments.

You will partner with Sales, SDR, Product Marketing, and Content teams to scale our reach and impact. You will own the end-to-end funnel, optimize from acquisition to bookings, align with sales leaders, manage budgets and agencies, and lead a hands-on team while applying practical AI to marketing workflows and

Qualifications

• 12+ years of high-volume B2B SaaS demand generation experience.
• 5+ years marketing-generated pipeline or bookings with personal accountability across the funnel.
• 5+ years of direct people-management leading 3-5 marketers.

Responsibilities

• Own end-to-end strategy for high-volume B2B demand generation for Duo in SMB and lower-mid-market.
• Funnel optimization from acquisition through to sales-accepted opportunities and bookings.
• Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across Cisco Security portfolio.
• Coordinate with Product Marketing and Content to execute integrated programs across the customer journey.
• Lead ABM integration with sales and account teams.
• Manage budgets and agency partners, directing investment toward measurable results.
• Lead and coach a hands-on team with clear priorities and a focus on performance, experimentation, and execution.
• Apply AI to marketing workflows and measure improvements in effectiveness and efficiency.
• Communicate results and strategic recommendations to cross-functional partners and senior leadership.

Skills

Demand generation

B2B SaaS

Sales alignment

Leadership

Budget management

AI in marketing

Cross-functional collaboration

Job description

Cisco Systems, Inc. in the Security organization focusing on the Duo product is seeking a senior marketer to lead high-volume B2B demand generation for SMB and lower-mid-market segments.

You will partner with Sales, SDR, Product Marketing, and Content teams to scale our reach and impact. You will own the end-to-end funnel, optimize from acquisition to bookings, align with sales leaders, manage budgets and agencies, and lead a hands-on team while applying practical AI to marketing workflows and