B2B Demand Gen & Growth Strategy Lead

Cisco Systems, Inc; Atlanta (GA); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco Systems, Inc is seeking a senior marketing leader to drive demand for the Duo product in SMB and lower-mid-market segments. You will collaborate with Sales, SDR, Product Marketing, and Content to scale digital acquisition and lifecycle programs.

You will own the end-to-end strategy, optimize the funnel from acquisition to opportunities, manage budgets and agency partnerships, and lead a hands-on team with a focus on performance, experimentation, and AI-enabled workflows.

Qualifications

• 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers.
• 5+ year track record of measurable marketing-generated pipeline or bookings.
• 5+ years of direct people-management experience leading 3–5 marketers.

Responsibilities

• Own end-to-end strategy for high-volume B2B demand generation for Duo in SMB and lower-mid-market.
• Build and optimize the full funnel from acquisition to sales-accepted opportunities and bookings.
• Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality.

Skills

B2B SaaS demand gen

Marketing leadership

ABM programs

AI in marketing

Budget management

Team coaching

Cross-functional collaboration

Job description

Cisco Systems, Inc is seeking a senior marketing leader to drive demand for the Duo product in SMB and lower-mid-market segments. You will collaborate with Sales, SDR, Product Marketing, and Content to scale digital acquisition and lifecycle programs.

You will own the end-to-end strategy, optimize the funnel from acquisition to opportunities, manage budgets and agency partnerships, and lead a hands-on team with a focus on performance, experimentation, and AI-enabled workflows.