Senior Director - Loyalty Financial Modeling & Strategy

Kobie Marketing; Indianapolis (IN); Remote; USD 120,000 - 160,000; Full time

Job summary

Kobie Marketing is seeking a lead Financial Analyst and Strategic Consultant to join our Financial Modeling Center of Excellence. You will translate complex client data into investment cases, scenario models, and actionable loyalty program designs that drive board‑level decisions.

You will blend data science, financial modeling, and loyalty strategy, presenting actionable insights to senior stakeholders and shaping client engagements across strategy, analytics, technology, and client services

Qualifications

• Bachelor’s degree and prior loyalty marketing experience required.
• 10+ years of experience in marketing, loyalty, customer engagement, or consulting.
• Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B).
• Ideal candidate will have category knowledge in Retail with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality.
• Preferred candidate will have experience with global loyalty programs using programmatic and non‑programmatic approaches.

Responsibilities

• Design, evolve & optimize loyalty & engagement programs by developing investment business cases that quantify financial impact (tier architecture, rewards, earn/burn, benefits).
• Lead and deliver multi-year loyalty program financial models covering revenue lift, acquisition/retention economics, redemption cost, and ROI.
• Synthesize research and data into insights and recommendations for senior clients; translate outputs into actionable loyalty strategy insights.
• Present financial models and business case findings to CFOs, CMOs, and loyalty executives with clarity and impact.
• Contribute to Kobie’s proprietary modeling frameworks, benchmarks, and methodologies; publish internal and external POVs and case studies.
• Manage scope and deliverables for multiple modeling projects, ensuring on-time and on-budget delivery.

Skills

Loyalty program design

Cross‑industry experience

Loyalty marketing analysis

Strategic consulting

Results orientation

Grit

Influence

Curiosity

Savvy

Inclusion

Education

Bachelor’s degree

Job description

Kobie Marketing is seeking a lead Financial Analyst and Strategic Consultant to join our Financial Modeling Center of Excellence. You will translate complex client data into investment cases, scenario models, and actionable loyalty program designs that drive board‑level decisions.

You will blend data science, financial modeling, and loyalty strategy, presenting actionable insights to senior stakeholders and shaping client engagements across strategy, analytics, technology, and client services