Senior Director, Franchise Transformation & Growth

Coca-Cola; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Coca-Cola in Tampa, FL seeks Senior Director, Franchise Transformation to lead strategic transformation across bottler geographies, redesign operating models, and drive adoption and value realization at scale. You will bridge enterprise strategy with in-market execution, guide cross-functional teams, and deliver roadmaps, governance, and KPIs to accelerate growth across the KO-bottler system.

This role requires a proven track record in large-scale transformations, strong commercial acumen, and

Qualifications

• 10-15+ years in franchise operations, commercial strategy, or transformation roles.
• Proven track record of leading large-scale transformation initiatives.
• Experience working within or alongside franchise systems.

Responsibilities

• Identify next-generation growth and capability opportunities across assigned territories.
• Diagnose structural performance gaps and define where to play and how to win shifts.
• Translate insights into a prioritized transformation roadmap.
• Quantify size of the prize and build clear, fact-based business cases.
• Lead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio acceleration.
• Challenge existing paradigms and define best-in-class system approaches.
• Ensure alignment with enterprise priorities.
• Lead cross-functional teams to deliver transformation initiatives end-to-end.
• Drive from concept to pilot to scale with clear success criteria.
• Establish governance, milestones, and execution discipline.
• Remove barriers across KO and bottler organizations to ensure delivery at pace.
• Act as the primary integrator of national transformation initiatives within assigned geographies.
• Translate enterprise strategies into clear, actionable plans tailored to local market realities.
• Ensure initiatives are understood, embedded, and operationalized.
• Partner with bottler leadership to adapt execution while maintaining strategic integrity.
• Establish feedback loops to refine enterprise strategies based on in-market learning.
• Own adoption and realization of transformation initiatives, not just deployment.
• Define and track adoption KPIs such as routine integration, usage rates, and capability activation.
• Define and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gains.
• Ensure initiatives deliver measurable business impact versus business case.
• Drive corrective action where adoption lags.
• Institutionalize successful changes into standard ways of working.
• Act as a strategic transformation partner to bottler leadership.
• Influence and align stakeholders across bottler teams and KO functions.
• Drive behavioral and organizational change across the system.
• Codify successful transformations into scalable playbooks.
• Enable replication across markets and bottlers.
• Build system capabilities in segmentation, data-driven decision making, and execution routines.
• Contribute to a repeatable transformation engine for Coke Florida + Puerto Rico.

Skills

Transformation leadership

Strategic problem solving

Commercial acumen

Influence without authority

Adoption and realization focus

Job description

Coca-Cola in Tampa, FL seeks Senior Director, Franchise Transformation to lead strategic transformation across bottler geographies, redesign operating models, and drive adoption and value realization at scale. You will bridge enterprise strategy with in-market execution, guide cross-functional teams, and deliver roadmaps, governance, and KPIs to accelerate growth across the KO-bottler system.

This role requires a proven track record in large-scale transformations, strong commercial acumen, and