Senior Director, Franchise Strategy & Transformation

Coca-Cola; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Coca-Cola in Tampa, FL seeks Senior Director, Franchise Transformation to lead strategic transformation across bottler geographies, redesign operating models, and drive adoption and value realization at scale. You will bridge enterprise strategy with in-market execution, guide cross-functional teams, and deliver roadmaps, governance, and KPIs to accelerate growth across the KO-bottler system.

This role requires a proven track record in large-scale transformations, strong commercial acumen, and

Qualifications

• 10-15+ years in franchise operations, commercial strategy, or transformation roles.
• Proven track record of leading large-scale transformation initiatives.
• Experience working within or alongside franchise systems.

Responsibilities

• Identify next-generation growth and capability opportunities across assigned territories.
• Diagnose structural performance gaps and define where to play and how to win shifts.
• Translate insights into a prioritized transformation roadmap.
• Quantify size of the prize and build clear, fact-based business cases.
• Lead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio acceleration.
• Challenge existing paradigms and define best-in-class system approaches.
• Ensure alignment with enterprise priorities.
• Lead cross-functional teams to deliver transformation initiatives end-to-end.
• Drive from concept to pilot to scale with clear success criteria.
• Establish governance, milestones, and execution discipline.
• Remove barriers across KO and bottler organizations to ensure delivery at pace.
• Act as the primary integrator of national transformation initiatives within assigned geographies.
• Translate enterprise strategies into clear, actionable plans tailored to local market realities.
• Ensure initiatives are understood, embedded, and operationalized.
• Partner with bottler leadership to adapt execution while maintaining strategic integrity.
• Establish feedback loops to refine enterprise strategies based on in-market learning.
• Own adoption and realization of transformation initiatives, not just deployment.
• Define and track adoption KPIs such as routine integration, usage rates, and capability activation.
• Define and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gains.
• Ensure initiatives deliver measurable business impact versus business case.
• Drive corrective action where adoption lags.
• Institutionalize successful changes into standard ways of working.
• Act as a strategic transformation partner to bottler leadership.
• Influence and align stakeholders across bottler teams and KO functions.
• Drive behavioral and organizational change across the system.
• Codify successful transformations into scalable playbooks.
• Enable replication across markets and bottlers.
• Build system capabilities in segmentation, data-driven decision making, and execution routines.
• Contribute to a repeatable transformation engine for Coke Florida + Puerto Rico.

Skills

Transformation leadership

Strategic problem solving

Commercial acumen

Influence without authority

Adoption and realization focus

Job description

Job Description Summary:

Position Title: Senior Director, Franchise Transformation

Reports To: VP, Franchise Leadership

Location: Tampa, FL;

The Senior Director, Franchise Transformation is a strategic transformation leader responsible for unlocking the next generation of competitive advantage across assigned bottler geographies by redesigning how the KO-bottler system operates and ensuring transformation initiatives are fully adopted and realized in-market, unlocking step-change growth.

This role goes beyond stewardship of current performance. It is focused on redefining how the system wins by diagnosing structural opportunities, designing future-state models, and leading high-impact transformation initiatives that materially shift performance versus current ways of working.

Critically, the role serves as the bridge between enterprise strategy and in-market execution, ensuring that national transformation initiatives are effectively translated, embedded, adopted, and realized within local bottler markets. Identify, design, embed, and deliver transformations that fundamentally improve how the KO-bottler system operates and wins in-market and ensure their adoption and value realization at scale..

What You'll Do for Us

1. Transformation Strategy and Opportunity IdentificationIdentify next-generation growth and capability opportunities across assigned territoriesDiagnose structural performance gaps and define where to play and how to win shiftsTranslate insights into a prioritized transformation roadmapQuantify size of the prize and build clear, fact-based business cases
2. Design of Future-State ModelsLead the design of new operating models across critical domains, including route to market redesign, de-averaging and segmentation, and portfolio accelerationChallenge existing paradigms and define best-in-class system approachesEnsure alignment with enterprise priorities
3. End-to-End Transformation DeliveryLead cross-functional teams to deliver transformation initiatives end-to-endDrive from concept to pilot to scale with clear success criteriaEstablish governance, milestones, and execution disciplineRemove barriers across KO and bottler organizations to ensure delivery at pace
4. Enterprise-to-Local Translation and EmbeddingAct as the primary integrator of national transformation initiatives within assigned geographiesTranslate enterprise strategies into clear, actionable plans tailored to local market realitiesEnsure initiatives are understood, embedded, and operationalizedPartner with bottler leadership to adapt execution while maintaining strategic integrityEstablish feedback loops to refine enterprise strategies based on in-market learning
5. Transformation Adoption and RealizationOwn adoption and realization of transformation initiatives, not just deploymentDefine and track adoption KPIs such as routine integration, usage rates, and capability activationDefine and track value realization KPIs such as incremental volume, share growth, revenue quality, and productivity gainsEnsure initiatives deliver measurable business impact versus business caseDrive corrective action where adoption lagsInstitutionalize successful changes into standard ways of working
6. Bottler and System LeadershipAct as a strategic transformation partner to bottler leadershipInfluence and align stakeholders across bottler teams and KO functionsDrive behavioral and organizational change across the system
7. Capability Building and ReplicationCodify successful transformations into scalable playbooksEnable replication across markets and bottlersBuild system capabilities in segmentation, data-driven decision making, and execution routinesContribute to a repeatable transformation engine for Coke Florida + Puerto Rico

Key Deliverables

• Transformation roadmaps with quantified value creation
• Pilot programs with clear success metrics
• Redesigned strategies across RTM, segmentation, and portfolio
• Execution playbooks and replication frameworks
• Demonstrated impact on volume, share, revenue quality, and efficiency

Requirements & Qualifications

• 10-15+ years in franchise operations, commercial strategy, or transformation roles
• Proven track record of leading large-scale transformation initiatives
• Experience working within or alongside franchise systems

Capabilities

• Strategic problem solving
• Transformation leadership
• Commercial acumen
• Influence without authority
• Adoption and realization focus

Leadership Expectations

• Challenges legacy ways of working
• Owns outcomes end-to-end
• Balances strategy and execution
• Drives speed, focus, and accountability
• Acts as a force multiplier across the system

What We'll Do for You

Enable you to lead complex system initiatives that reshape how Coca‑Cola competes in market and builds future growth capabilities across our bottling partners.

Provide scope to apply transformation leadership that bridges strategic thinking and market execution within a collaborative, growth-oriented