Senior Director, Digital Commerce & Growth Strategy

Coca-Cola; Georgia; On-site; USD 240,000 - 320,000; Full time

Job summary

Coca-Cola is seeking a Senior Director II, RGM OBPPC E-Commerce to lead digital-native eCommerce strategies for the U.S. market across pure-play, omnichannel, marketplace, and subscription models.

The role drives growth through acquisition, conversion, and loyalty initiatives, and ensures portfolio coherence with enterprise guardrails. You will lead cross-functional teams to uncover opportunities using advanced analytics including cohort analysis, lifetime value, and unit economics to deliver

Qualifications

• Bachelor's degree in business, economics, finance, marketing, data science, engineering, product management, or related discipline.
• 5 years of experience in eCommerce, digital product, subscription, marketplace, growth strategy, retention, or digital merchandising roles.
• Experience developing digital business plans and unit-economic models (CAC, LTV, CM, retention, churn, AOV, subscription economics).
• Experience translating digital metrics into clear recommendations for senior leaders.

Responsibilities

• Lead digital-native RGM and OBPPC e-commerce strategies across US channels (pure-play, omnichannel, marketplace, subscriptions).
• Develop growth strategies for acquisition, conversion, repeat purchases, subscriptions, and loyalty.
• Build and align portfolio pricing, promotions, assortment, and fulfillment with enterprise guardrails.
• Lead cross-functional workstreams to uncover opportunities using cohort analysis, basket analytics, LTV, and unit economics.
• Develop test-and-learn plans to deliver annual business plans and strengthen digital customer economics.

Skills

E-commerce strategy

Growth strategy

Customer analytics

Cross-functional leadership

Pricing & promotions

Education

Bachelor's degree

Job description

Coca-Cola is seeking a Senior Director II, RGM OBPPC E-Commerce to lead digital-native eCommerce strategies for the U.S. market across pure-play, omnichannel, marketplace, and subscription models.

The role drives growth through acquisition, conversion, and loyalty initiatives, and ensures portfolio coherence with enterprise guardrails. You will lead cross-functional teams to uncover opportunities using advanced analytics including cohort analysis, lifetime value, and unit economics to deliver