Senior Director, E‑Commerce Growth & OBPPC Strategy

Bodyarmor; Atlanta (GA); On-site; USD 197,000 - 222,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director II to lead the NAOU e-commerce OBPPC program across Amazon, Walmart, Sam’s Club and other channels. You’ll align portfolio, occasion, package, pricing, and channel strategies to drive profitable online growth and coordinate from strategy to launch.

Responsibilities include building 1–3 year roadmaps, developing package configurations, and leading cross-functional commercialization with Marketing, Finance and Supply Chain.

Qualifications

• Bachelor’s degree in business, finance, economics, marketing, supply chain, or a related discipline.
• Approximately 10 to 12 years of experience in Revenue Growth Management, OBPPC, commercial strategy, category management, e-commerce, omnichannel strategy, or a related field.
• Significant experience in portfolio strategy, price-pack architecture, channel strategy, and e-commerce commercialization.
• Strong financial acumen and experience developing business cases and evaluating system economics.
• Proven ability to lead complex initiatives across functions, customers, and bottling partners.

Responsibilities

• Lead the eCommerce OBPPC strategy for the total NAOU portfolio, translating priorities into roadmaps.
• Design package configurations addressing shopper needs, feasibility, and profitability.
• Develop route-to-market and value-chain recommendations for Ship-to-Home, direct, DSD and omnichannel models.
• Build business cases evaluating net sales, operating income, margin, and cannibalization.
• Establish pricing, packaging, channels, and governance guardrails; lead cross-functional commercialization.
• Partner with Marketing, Commercial, Finance, Supply Chain, Retail Strategy, and bottlers to align priorities.
• Influence senior leaders, negotiate decisions, and develop high-performing teams.
• Create reusable OBPPC principles, playbooks, and governance for the NAOU.

Skills

OBPPC & price-pack architecture

E-commerce & omnichannel strategy

RGM analytics & business cases

Portfolio, occasion & shopper strategy

Senior stakeholder influence

Education

Bachelor’s degree in business / finance / economics / marketing / supply chain

Job description

The Coca-Cola Company is seeking a Senior Director II to lead the NAOU e-commerce OBPPC program across Amazon, Walmart, Sam’s Club and other channels. You’ll align portfolio, occasion, package, pricing, and channel strategies to drive profitable online growth and coordinate from strategy to launch.

Responsibilities include building 1–3 year roadmaps, developing package configurations, and leading cross-functional commercialization with Marketing, Finance and Supply Chain.