Growth Lead, Digital Commerce & RGM Strategy

The Coca-Cola Company; Atlanta (GA); Presencial; USD 230.000 - 330.000; Jornada completa

Descripción de la vacante

The Coca-Cola Company seeks a Senior Director II, RGM OBPPC E-Commerce to lead digital-native RGM and OBPPC strategies for U.S. eCommerce, including pure-play, omnichannel, marketplaces, and subscriptions.

You will shape growth across acquisition, conversion, and loyalty with cross-functional teams to align portfolio, pricing, promotions, and fulfillment. You will drive test-and-learn programs, analyze cohorts and LTV, and partner with Finance, Supply Chain, Marketing, and Retail to scale

Formación

• 5+ years in eCommerce, digital product, subscription, marketplace, or growth strategy roles.
• Experience translating digital metrics into senior-leader recommendations.
• Strong analytical fluency across cohorts, funnels, and LTV/CAC analysis.

Responsabilidades

• Develops digital-commerce growth strategies across acquisition, conversion, repeat purchase, subscriptions, and loyalty.
• Leads cross-functional workstreams to uncover growth opportunities using data signals and unit economics.
• Develops test-and-learn plans to deliver annual business goals and optimize digital customer economics.
• Builds portfolio-level alignment for pricing, packaging, and route-to-market in line with guardrails.

Conocimientos

eCommerce strategy

growth analytics

stakeholder management

leadership

test-and-learn

Educación

Bachelor’s degree

Herramientas

SQL

Tableau

Power BI

Adobe Analytics

Descripción del empleo

The Coca-Cola Company seeks a Senior Director II, RGM OBPPC E-Commerce to lead digital-native RGM and OBPPC strategies for U.S. eCommerce, including pure-play, omnichannel, marketplaces, and subscriptions.

You will shape growth across acquisition, conversion, and loyalty with cross-functional teams to align portfolio, pricing, promotions, and fulfillment. You will drive test-and-learn programs, analyze cohorts and LTV, and partner with Finance, Supply Chain, Marketing, and Retail to scale