Senior Director, E-Commerce Growth & OBPPC Strategy

The Coca-Cola Company; Atlanta (GA); Presencial; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

The Coca-Cola Company is seeking a Senior Director II, RGM OBPPC, E-Commerce to lead the North America Operating Unit’s total-portfolio e-commerce strategy for key customers across Amazon, Walmart, Sam’s Club, and other priority omnichannel partners.

This role aligns portfolio, occasion, package, pricing, customer and channel strategies to deliver incremental growth while protecting value and system economics, from strategy through commercialization and launch.

Formación

• Bachelor’s degree in business, finance, economics, marketing, supply chain, or a related discipline.
• Approximately 10 to 12 years of experience in Revenue Growth Management, OBPPC, commercial strategy, category management, e-commerce, omnichannel strategy, or a related field.
• Significant experience in portfolio strategy, price-pack architecture, channel strategy, and e-commerce commercialization.
• Strong financial acumen and experience developing business cases and evaluating system economics.
• Proven ability to lead complex initiatives across functions, customers, and bottling partners.
• Experience influencing senior leaders, negotiating strategic business decisions, and developing high-performing teams.
• Ability to translate complex strategies into actionable plans and measurable results.

Responsabilidades

• Lead the eCommerce OBPPC strategy for the total NAOU portfolio, translating enterprise OBPPC priorities into differentiated digital occasion, assortment, package, channel and value-chain strategies.
• Translate business priorities into one- to three-year e-commerce roadmaps, including package innovation, digital assortment, retailer-specific opportunities, and commercialization milestones.
• Lead the development of e-commerce-specific package configurations that address shopper needs, fulfillment requirements, operational feasibility, and profitability.
• Design route-to-market and value-chain recommendations for Ship-to-Home, direct, DSD, eARTM, and omnichannel models.
• Build business cases that evaluate net sales revenue, operating income, volume, transactions, mix, margin, customer accruals, channel fees, cost to serve, and potential cannibalization.
• Establish strategic pricing, package, channel, and value-chain guardrails within approved governance.
• Lead cross-functional commercialization from concept development through customer activation and market launch.
• Partner with Marketing, Commercial, Finance, Supply Chain, Retail Strategy, customer teams, and bottlers to align priorities and deliver measurable business results.
• Influence and negotiate with senior internal leaders, bottling partners, and priority e-commerce customers.
• Develop reusable e-commerce OBPPC principles, playbooks, capabilities, and governance for the North America Operating Unit.
• Lead, develop, and inspire a high-performing team spanning e-commerce OBPPC and occasion capabilities.

Conocimientos

RGM OBPPC

E-commerce strategy

Portfolio strategy

Stakeholder influence

Cross-functional leadership

Financial acumen

Educación

Bachelor's degree in business

Descripción del empleo

The Coca-Cola Company is seeking a Senior Director II, RGM OBPPC, E-Commerce to lead the North America Operating Unit’s total-portfolio e-commerce strategy for key customers across Amazon, Walmart, Sam’s Club, and other priority omnichannel partners.

This role aligns portfolio, occasion, package, pricing, customer and channel strategies to deliver incremental growth while protecting value and system economics, from strategy through commercialization and launch.