Senior Director, Digital Activation: Campaign Strategy

COMUS Comfluence LLC; United States; On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom is seeking a Senior Director of Digital Activation in California to lead the setup and optimization of performance campaigns across major programmatic platforms. You will set strategy, drive optimization, and supervise a large activation team across multiple markets.

The role requires deep hands-on activation expertise, strong client leadership, and the ability to translate data into actionable insights and cross-functional collaboration.

Qualifications

• 10+ years digital experience with programmatic media.
• Strong knowledge of entertainment KPI's.
• Experience mentoring a diverse team in a fast-paced environment.

Responsibilities

• Lead day-to-day setup and optimization of performance campaigns across programmatic buying platforms.
• Define, execute and optimize digital programmatic media channel strategies and initiatives.
• Manage budgets, KPIs and reporting for client campaigns.

Skills

Programmatic activation

Team leadership

Ad tech stacks

Analytics

Google DV360

Campaign optimization

Tools

DV360

Google Ads

Meta

TikTok

Snap

Job description

Omnicom is seeking a Senior Director of Digital Activation in California to lead the setup and optimization of performance campaigns across major programmatic platforms. You will set strategy, drive optimization, and supervise a large activation team across multiple markets.

The role requires deep hands-on activation expertise, strong client leadership, and the ability to translate data into actionable insights and cross-functional collaboration.