Senior Digital Activation Lead

Omnicom Media; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Media in New York, NY, seeks Associate Director, Digital Activation to lead day-to-day development of media plans, execute digital buys, and optimize pacing and performance while coordinating with clients and internal teams.

You will guide the activation team, oversee campaign setup, measurement, and optimization, manage budgets, and drive cross-functional collaboration across multiple channels and platforms.

Qualifications

• 5+ years of experience in media planning and digital buying.
• Experience using demand-side platforms (The Trade Desk, DV360 or similar) is a plus.
• Experience managing media teams and client relationships.
• Ability to work with large data sets and analyze data.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Lead development of media plans and digital activation.
• Ensure pacing and performance optimization.
• Manage client interaction and cross-functional teams.
• Oversee campaign setup, execution, and optimization.
• Direct budget management.
• Coordinate campaign design and path to buy (manual IO or programmatic).
• Manage daily/weekly/monthly client communications.
• Oversee billing and reconciliation.
• Implement BI tools and new data sources.

Skills

Media planning

Digital buying

DSP tools

Client relationships

Data analysis

Excel skills

Cross-functional teamwork

Budget management

Tools

The Trade Desk

DV360

Prisma

IAS

Job description

Omnicom Media in New York, NY, seeks Associate Director, Digital Activation to lead day-to-day development of media plans, execute digital buys, and optimize pacing and performance while coordinating with clients and internal teams.

You will guide the activation team, oversee campaign setup, measurement, and optimization, manage budgets, and drive cross-functional collaboration across multiple channels and platforms.