Senior Digital Activation Lead

COMUS Comfluence LLC; United States; On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Media is seeking an Associate Director, Digital Activation to lead day-to-day activation efforts, optimize digital buys, and drive client success across multiple channels. You will guide the team in developing sound media strategies, manage budgets, and partner with clients to deliver measurable performance.

The role requires 5+ years in media planning, strong DSP experience, and the ability to coordinate cross-functional teams.

Qualifications

• 5+ years in media planning and digital buying.
• Experience managing media teams and client relationships.
• Proficient with large data sets and analytics.
• Strong Excel skills and data-driven mindset.
• Experience with DSP platforms such as The Trade Desk or DV360.

Responsibilities

• Lead the activation team day-to-day.
• Ensure proactive client service and accountability.
• Develop strategic frameworks aligned to client goals.
• Set direction focusing on growth and learnings.
• Direct multi-channel media strategy and creative touchpoints.
• Own consumer insights and media tactics.
• Build partnerships with clients, partners, and internal teams.
• Oversee campaign creation, activation, and budgets.
• Manage billing and reconciliation.
• Guide campaign design, IO vs programmatic decisions.
• Lead client communications on digital media.
• Coordinate with broader team for efficient operations.
• Implement BI tools and new capabilities.

Skills

Media planning

Digital buying

DSP platforms

Client management

Data analysis

Cross-functional teamwork

Communication

Excel skills

Tools

The Trade Desk

DV360

Prisma

IAS

Job description

Omnicom Media is seeking an Associate Director, Digital Activation to lead day-to-day activation efforts, optimize digital buys, and drive client success across multiple channels. You will guide the team in developing sound media strategies, manage budgets, and partner with clients to deliver measurable performance.

The role requires 5+ years in media planning, strong DSP experience, and the ability to coordinate cross-functional teams.