Director, Digital Activation & Programmatic Strategy

COMUS Comfluence LLC; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media seeks a Director, Digital Activation to lead day-to-day digital buys across multiple channels. You will drive pacing, performance, and ensure activation of the Digital Activation Process with a hands-on leadership style.

You will guide a programmatic team, optimize campaigns, analyze data to tell the client a compelling business story, and work with DSPs/SSPs. A strong cross-channel background and willingness to roll up your sleeves are essential.

Qualifications

• 7+ years of work experience in programmatic execution and activation.
• Experience across digital advertising including search and social is a plus.
• Ability to lead a programmatic team and manage client expectations.

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of junior team members
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities

Skills

Programmatic execution

Leadership

Campaign optimization

Data analysis

DSP/SSP vetting

Job description

Omnicom Media seeks a Director, Digital Activation to lead day-to-day digital buys across multiple channels. You will drive pacing, performance, and ensure activation of the Digital Activation Process with a hands-on leadership style.

You will guide a programmatic team, optimize campaigns, analyze data to tell the client a compelling business story, and work with DSPs/SSPs. A strong cross-channel background and willingness to roll up your sleeves are essential.