Senior Director, Demand Gen Strategy & Growth

Lumen; City of Albany (NY); On-site; USD 145,000 - 194,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Job summary

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, translating growth priorities into qualified pipeline.

This role is accountable for departmental plans and results across campaign strategy, media buying, audience and target-list management, and performance analytics. This builder-leader role blends hands-on demand generation with leadership judgment to set priorities, solve cross-functional problems, and adjust plans as market

Qualifications

• Eight+ years in B2B demand generation with end-to-end strategy and optimization.
• Experience leading managers across multiple demand-gen workstreams.
• Direct accountability for multi-million-dollar annual media budgets across 3+ channels.
• Strong understanding of funnel economics, CPL, conversion, and ROI.
• Working knowledge of ABM platforms (e.g., Demandbase, 6sense), MA, CRM reporting, and audience data.
• Experience with partner or channel marketing motions and lead routing.

Responsibilities

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers and professionals across demand strategy, media buying, and analytics workstreams; set accountability and quality standards.
• Manage end‑to‑end campaign architecture by product and segment including audiences, accounts, offers, channels, and sales handoff.
• Control multi-million-dollar media budget and translate performance into allocation decisions.
• Establish data governance practices with Marketing Ops and data teams.
• Set measurement framework, attribution, and funnel metrics; drive timely optimization.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets.

Skills

B2B demand gen

People management

Multi-channel budget

Funnel economics

ABM platforms

Partner marketing

Cross-functional influence

Education

Master’s degree

Job description

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, translating growth priorities into qualified pipeline.

This role is accountable for departmental plans and results across campaign strategy, media buying, audience and target-list management, and performance analytics. This builder-leader role blends hands-on demand generation with leadership judgment to set priorities, solve cross-functional problems, and adjust plans as market