Demand Gen Strategy Leader

Lumen; Phoenix (AZ); On-site; USD 132,000 - 176,000; Full time

Benefits offered by this job

Health benefits

Life benefits

Voluntary Lifestyle benefits

Job summary

Lumen seeks a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, translating growth priorities into qualified pipeline. You will guide planning, analytics, and budgets with cross‑functional teams to improve ROI and pipeline health.

You will shape campaign architecture by product and segment, manage a multi‑million‑dollar budget, and push data governance to optimize results. This is a builder‑leader role in a fast‑moving AI‑focused environment.

Qualifications

• Eight or more years of B2B demand generation experience, including end‑to‑end strategy, execution, measurement, and optimization.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams
• Direct accountability for a multi‑million‑dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience‑data practices.
• Experience with partner or channel marketing motions, including third‑party lead routing and extended measurement chains.
• Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Responsibilities

• Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid‑market segments.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
• Direct end‑to‑end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
• Control a multi‑million‑dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying‑mix decisions.
• Establish target‑list and data‑governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel‑stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject‑matter expert.

Skills

Demand generation

Leadership

Budget management

Funnel economics

ABM platforms

Marketing automation

CRM reporting

Channel/partner marketing

Cross-functional influence

Education

Master’s degree

Tools

Demandbase

6sense

CRM systems

Marketing automation

Job description

Lumen seeks a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, translating growth priorities into qualified pipeline. You will guide planning, analytics, and budgets with cross‑functional teams to improve ROI and pipeline health.

You will shape campaign architecture by product and segment, manage a multi‑million‑dollar budget, and push data governance to optimize results. This is a builder‑leader role in a fast‑moving AI‑focused environment.